Retire the legacy and save 50%Retire the legacy and save 50%
Marketplace
|
Docs
|
Login
|
Marketplace
|
Docs
|
Login
|

Back to glossary

Ideal customer profile

The ideal customer profile (ICP) is a detailed customer persona representation of the characteristics and attributes that define the most suitable and valuable customers for a business. It encompasses demographic, psychographic, and behavioral traits that help guide marketing and sales efforts toward attracting and engaging the right audience.

vector image

Want to learn more?

Talk to an expert

Resources

Resources related to ideal customer profile.

The 4-Step Roadmap to Achieving Hyper-Personalization

Omnichannel marketing: The ultimate guide

SEO best practices for Contentstack powered websites

Technology & solutions

Technology and solutions related to ideal customer profile.

Gartner

As a marketing and sales strategy, the ICP framework can deliver faster sales cycles, higher conversion rates and greater lifetime values.

Crunchbase

In this article, you’ll find everything you need to know about what an ideal customer profile is and how you can create your own ICP.

Marketplace

Marketplace apps and integrations related to ideal customer profile.

Ninetailed

Ninetailed is a composable personalization and experimentation solution that empowers digital teams to create, preview, and optimize experiences seamlessly inside the CMS

Algolia

Algolia is the Search-as-a-Service platform that enables companies of all sizes to deliver fast and relevant digital experiences that drive real results.