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Lytics 101
Lytics 101 - Introduction
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1. The Profile
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Lytics 101

15m 40s
Welcome to Lytics 101! This course is your starting point for mastering the fundamentals of customer data and profiles in Lytics. We’ll explore how to build rich, real-time profiles, uncover actionable insights, and leverage powerful tools like behavioral scores, interest signals, and dynamic audiences. By the end of this course, you’ll have the foundation needed to personalize engagement and make data-driven decisions with confidence. Let’s get started!

Skills Covered

Content Manager
Marketer