Lytics 101

Welcome to Lytics 101! This course is your starting point for mastering the fundamentals of customer data and profiles in Lytics. We’ll explore how to build rich, real-time profiles, uncover actionable insights, and leverage powerful tools like behavioral scores, interest signals, and dynamic audiences. By the end of this course, you’ll have the foundation needed to personalize engagement and make data-driven decisions with confidence. Let’s get started!