Enterprise cloud platform uses Contentstack to improve partner engagement

The company’s previous portal for managing its cloud services provider program was challenging to scale. It only digitized simple business functions, and the remaining business processes were being carried out manually. The tool also lacked consistency with the brand’s UI/UX, automated workflows, workflow approvals, and reporting capabilities. This portal was difficult to maintain and, as a result, was expensive from a resource standpoint.

The firm partnered with Contentstack to create a new portal with an intuitive user experience, automated workflows, and reporting capabilities. The company is now able to review monthly and quarterly data on views, touches, and calls to action and communicate these to stakeholders.

Built in Contentstack and integrated into the brand’s existing website, the new portal provides a seamless customer experience for their partners and customers. It has enabled the company’s marketing team to push content to partner landing pages on the portal with greater speed and ease.  

The Contentstack platform enables the brand to create dedicated landing pages where partners can market their own businesses. The new portal is much easier for end users searching for a provider because it assists them in filtering cloud providers by parameters such as service capability, region, and language. 

Strengthening the relationship between the cloud provider and its partners

Ease of use for partners

The brand’s marketing team can quickly build out a partner profile, or partners can do it themselves. The cloud provider encourages its cloud service providers to proactively create their own profiles to market on the portal. Those using the portal on the partner side were typically in marketing, and the platform was easy for them to use without any specialized technical expertise.

To help partners take ownership of their landing pages, the company’s marketing team created a library of self-service training videos that show how to build a profile, make edits, and upload content.

Speed

Sometimes, partners need to get information such as certification badges loaded to their landing pages quickly. Contentstack has enabled fast turnaround when the brand receives these types of requests. “For example, recently, a partner became zero carbon committed. It was a sustainability initiative that we’re driving,” said the Global Director of Cloud Services Provider Marketing. “That partner was very interested in the initiative, and they said, ‘Boy, we really want this badge quickly. Is there any way you can get us approved and on your portal and start doing some marketing with us?’ And so, within 24 hours, we were able to go in and replicate, add the badge to the customer’s description, and get it out and available for their customers.”

Automation saves time

Previously, the company used manual validation processes to verify whether partners had completed certifications. Verification processes have been automated in Contentstack. This automation saves the team time by eliminating the need to manually verify partner program approvals.  The Global Director of Cloud Services Provider Marketing further added “All that gets automated for us, and that’s really helpful and time saving.”

Ability to flex and grow

Contentstack enables the portal to flex and grow as the brand’s cloud provider program evolves. When new initiatives are launched, the portal gets updated to allow cloud partners to apply for those initiatives.

The cloud solutions provider also has plans to use the partner portal to drive better engagement between its sales teams and its partners. “I believe that this tool will not only help customers find partners, but it will help our sales teams eventually align with partners and go to market together,” the company’s Global Director of Cloud Services Provider Marketing said.