Integrated asset management for the AXP

Contentstack Assets eliminates manual tagging, file searching and re-upload loops so your team can ship experiences faster.

Benefits

Make assets self-describing

Attach the metadata your business actually uses: SKU, license expiry, campaign ID, rights holder. Custom asset types enforce the right schema automatically on upload.

Less manual work, easier discoverability

Every asset is automatically tagged, described and made searchable the moment it's uploaded. No manual classification, no maintenance, no digging through folders.

Go global without duplicating files

Scale content across regions without creating asset sprawl. Teams can adapt imagery, copy and metadata for local markets while maintaining consistency and control from a single source.

Govern at scale without the overhead

Organize assets by brand, region or channel in independent spaces. Spin up campaign workspaces without disrupting your main library. Manage roles and permissions for your assets from within your AXP platform.

Built for how your teams work

AI auto-tagging

Generate tags, alt text and descriptions automatically at upload to reduce manual effort and keep assets consistently enriched, searchable and ready for reuse across teams and channels.

Spaces & workspaces

Organize assets across brands, teams and agencies in independent spaces with their own permissions and settings. Launch campaign workspaces that stay separate from your main library until the work is done.

Asset localization

Create localized variants of assets by region, language or market while preserving the original file. Control which versions authors see based on their locale and publishing context.