The Contentstack Marketplace Optimizely app lets you fetch your audiences (JSON files) created in the Optimizely dashboard and display them on your website.

Using the Custom Field, you can integrate Optimizely with Contentstack. In the Custom Field, you can add the audiences created in your Optimizely account within your entry and access them once the entry is published.

Design and Launch a Landing Page Experiment: Landing pages typically serve a specific purpose, such as generating leads or promoting product-specific offers. Businesses can create several landing pages, each targeted to a particular offer or a customer segment. You can experiment and optimize the landing pages to achieve the best results.
Website Personalization: With Optimizely Personalization, you can deliver personalized experiences to your customers. This flexibility enables you to deliver personalized content to your customers and improve the probability of conversion.