Back to glossary

Customer personas

Customer personas are semi-fictional representations of ideal customer profiles (ICP) based on accurate data and market research. ICPs help businesses understand their target audience, including demographics, behavior patterns, motivations, and goals, facilitating more effective and targeted marketing strategies.

vector image
Want to learn more?
Talk to an expert

Resources

Resources related to customer personas.

edit_note

Make unconventional decisions as your company grows

edit_note

In 2020, Change Your Digital Practice—or Die

edit_note

Webinar | Why next-gen customer experiences will be MACH-powered

edit_note

How to build an omnichannel content strategy in 6 easy steps

edit_note

AI assistant is an AI-based natural language processing platform

Products

Contentstack products, platforms, and solutions related to customer personas.

Logo_Launch

Contentstack Launch

Launch experiences faster with fully integrated and automated front-end hosting automation hub
Learn more
Logo_AH

Contentstack Automate

Simplify the complex and automate the routine in your stack with clicks not code
Learn more
Marketplace

Contentstack Marketplace

1-click integrations, recipes, App SDK, and more to build faster than ever
Learn more
Headless

Contentstack Headless CMS

The industry-best headless CMS hands down
Learn more

Technology & solutions

Technology and solutions related to customer personas.

Gartner_IconWordmark

Gartner

Customer personas are archetypal representations of existing subsets of your customer base who share similar goals, needs, expectations, behaviors and motivation factors.

See more
User_testing_IconWordmark

Usertesting

What is a customer persona? A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of a large segment of your audience, based on the data you’ve collected from user research and web analytics.

See more
Econsultancy_IconWordmark

Econsultancy

Brands often use segmentation to help understand and target an audience. What is less common is the practice of creating customer personas.

See more

Marketplace

Marketplace apps and integrations related to customer personas.

Dynamic Yield

Dynamic Yield helps companies quickly build and test personalized, optimized, and synchronized digital customer experiences. Follow the link below to integrate with Dynamic Yield.
See more

Ninetailed

Ninetailed is a composable personalization and experimentation solution that empowers digital teams to create, preview, and optimize experiences seamlessly inside the CMS
See more
footer-bg-right
footer-bg-mobile2.svg
footer-bg-mobile1.svg
Are you ready to reimagine possible?

Discover how Contentstack can help you gain an Experience Edge for your business

Let’s talk
Start Building