Optimizing DXP functionality in a composable setting

Highlights

You’ll learn how to optimize your DXP in a composable environment

• Strategic integration: Integrate modular components that align with your goals
• Continuous testing: Monitor and test DXP performance to ensure they are aligned
• Data-driven decisions: Leverage DXP analytics to guide optimization efforts

A composable DXP offers the flexibility and scalability needed for a fast-paced digital world. Start your composable journey to enjoy all the benefits.

Keep reading to learn more!

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The need for a more engaged and personalized digital experience validates the whole idea of digital experience platforms (DXPs). With composable architectures, DXPs can do so much more. Despite that, many organizations still rely on monolithic DXPs. 

So, what are the arguments for a composable DXP? First, it gives you technology freedom—you are not trapped within a vendor’s ecosystem. It is also flexible and scalable, improving your agility and enhancing omnichannel experiences.

But none of that would be possible without taking the right steps to manage the DXP.

Developing a strategic approach to DXP management

Managing and optimizing your DXP requires that you focus on three main best practices, which are:

• Adopting an agile approach: This approach enables you to respond swiftly to market changes and new customer demands.
• Ensuring modularity: A modular design offers true independence. You can develop, deploy, and update components without overhauling the entire system.
• Focusing on interoperability: This focuses on managing DXP integration, ensuring that modules work well together and share data seamlessly.

DXP maintenance strategies

DXP maintenance is a vital part of your digital strategy as it helps you maintain optimum performance consistently.

• Implement regular updates: With the speed of innovation and change today, you want to be on top of technology, industry trends, and security issues. That way, you can adapt or optimize the DXP based on real-time data.
• Monitor and optimize performance: Tracking performance allows you to know how well the DXP is working to deliver your business goals. That also enables you to optimize it for better performance.
• Backup data and create recovery plans: Having a data backup and recovery plan allows you to minimize losses and reinstate the system to its previous state in the case of a security attack.
• Perform regular security audits: You must always check to ensure that your security and compliance are up to date. That will protect your business and customer data against potential compromise.

Aligning business goals with DXP capabilities

You can manage your DXP to perform better by understanding its capabilities and aligning it with your business strategy. You can also create business and IT alignment that enables you to deliver on your goals.

When your business goals are aligned with DXP capabilities, it becomes easier to adapt to market conditions. You select and integrate the tech stacks that are most relevant to your business logic and focus on specific vendors whose products and services align with your goals.

DXP Integration

You can also manage a composable DXP by integrating it with third-party solutions that extend its functionality. Composable DXPs are built on the API-first principle with headless components that promote seamless integration.

The shift from monolithic to composable DXP solutions

Composable DXPs are getting more popular because they address the typical challenges that monolithic DXPs present. A McKinsey study stated that 71% of customers expect brands to personalize their interactions across all channels. 

That prompts the need for content personalization and omnichannel experiences, and monolithic DXPs struggle to do that. Also, an all-in-one, built-in solution is only good for basic use cases. They often lack extended features, which hinders their performance and limits their flexibility and resilience. 

That creates a problem for businesses. If a service goes down in a monolithic architecture, the entire application goes down with it. Businesses cannot afford to experience a site crash because of an issue in one endpoint. Composable DXPs address that.

The role of headless CMS and cloud-native solutions

A headless CMS acts as a content repository. It is a back-end-only system, allowing it to work with any front-end framework. A headless content management system allows you to push content to all digital channels. It supports customized content and omnichannel experiences.

Cloud-native solutions offer the benefits of cloud. They are resilient, dynamic and elastic. So, you can scale up or down depending on demand or spikes in traffic. You can also develop, test, and deploy faster, which leads to faster updates and new features.

Building a scalable composable DXP

The point of building scalable systems is to ensure that digital platforms have elastic capabilities that can accommodate business growth and expansion. 

• Implement microservices architecture: Microservices allow you to scale any module based on its demands. They also support rapid iteration, resilience, and fault isolation and allow you to build DXP modules with any programming language. 
• Tech stack integration: The DXP must be able to adapt to new technologies; that is what makes it scalable. Integrating the right tech stacks improves DXP core features, which enhances your ability to scale your operations.
• DXP Maintenance: As stated, this could range from security audits to regular updates, data backups, and monitoring, all of which help you maintain a functional DXP.
• Leverage API token strategies: API token strategies manage authentication tokens, which enable you to control API access. That adds extra security, which is vital for a scalable system. 

Implementing effective user and content management strategies

Effective user management within a composable DXP ensures engaging and personalized experiences. Content management systems enable digital marketers to manage and deliver digital content across multiple channels with speed and efficiency.

Future-proofing your DXP with composable technology

A composable DXP helps you deal with today's digital experience needs and positions you to succeed in the future. 

Thanks to its microservices architecture, API-first design, cloud-native solutions, and headless components, you can plug and play any new technology. You can also deliver content to multiple devices, be it social media, mobile apps, AR/VR, or any emerging technology.

Ensure you choose the right platform and stick to the MACH principle to future-proof your DXP.

Case studies

Chronodrive

Chronodrive's legacy system struggled with an increase in demand. Worst still, it was hosted offside, which meant they did not have full control.

By opting for Contentstack's composable DXP, they took control of their digital experience, reduced content update time by 30% and increased mobile app traffic by 16%.

Hear from Celine Nabais Vicente. "The way Contentstack has transformed our organization is spectacular. Can you imagine that before, our team had to be in the office - every day - at 6 am to ensure that content could be published and available to customers by 8:30 am? Today, the work is strategically planned and can be easily adapted to customers according to their region, for example, for targeted promotional operations. The platform is agile and responsive, enabling us to react quickly to unexpected circumstances."

Read more about how Chronodrive transformed its content publishing through Contentstack's composable DXP.

Richie Bros

As demands increased, development work also increased, but Richie Bros needed a solution to align the development team and digital marketers.

Contentstack's composable DXP solved the problem and helped align IT and business.

According to Michael Harker, Director of Product, "It's now extremely easy for the marketing team to go and change content, and that immediately flows to the website without needing any technical assistance."

Read more about how Ritchie Bros freed up developers with a composable DXP.

FAQ section

What is a DXP?

A digital experience platform (DXP) is a software platform that allows you to manage, optimize, create and deliver cohesive digital experiences across various digital touchpoints.

How can companies adapt their DXP to changing market conditions?

One reliable way they can adapt their DXP is to switch to a composable architecture. The modular design will enable them to deliver faster updates and integrate new digital solutions in response to market shifts.

Why is tech stack flexibility important in DXP management?

Tech stack flexibility allows you to integrate other systems and technologies. It gives you more control—so you can source digital solutions or third-party services from any vendor of choice. Doing that enables you to incorporate only technologies that optimize the DXP.

How can businesses align their DXP with their strategic goals?

Businesses can align their DXP with strategic goals by understanding the features of the DXP and the components that support their goals. They must also integrate the right tools and third-party services that support their strategic goals.

What are the key components of a scalable composable DXP?

A scalable composable DXP is built on microservices, API-first principles, cloud-native solutions, and a headless tech.

Learn more

A composable DXP sets you up for growth and sustainable success, and maintaining it sets you up for continued and sustainable growth.

However, if you are yet to switch to a composable DXP, you could be missing out on so much value. Consider the difficulties with personalization, scaling, and flexibility, all of which come with a monolithic DXP. These issues could stop you from achieving your business goals.

But there is a way out. Contentstack offers a MACH-compliant digital experience platform that delivers on its promise. You get to enjoy true agility, vendor consolidation, and tech stack flexibility. Request a free demo to get started today.