Composable DXP: Your path to superior operational efficiency

Highlights

You’ll learn how a composable DXP enhances operational efficiency by:

• Streamlining processes: Enables agile workflows and reduces bottlenecks
• Supporting lean operations: Integrate only essential services
• Efficient content delivery: Headless CMS for dynamic content and omnichannel publishing
• Faster time-to-market: Quick integration of new features without system reconfiguration
• Enhanced personalization: Data-driven experiences that resonate with customers
• Simplified integration: API-first design allows you to plug into the latest business tech

MongoDB and Air France-KLM streamlined their operations with composable DXPs. Take a cue from their success and go composable to drive operational efficiency.

Modern customers move across multiple digital platforms as they interact with a business. So, businesses must deliver accurate and consistent content on these platforms.

A composable DXP offers the tools that allow businesses to keep up. It enables brands to reduce waste, save time and run efficient operations. Its flexible and efficient framework supports these goals.

What is a composable DXP?

A composable DXP is a flexible digital experience platform that allows you to integrate several best-of-breed solutions from multiple vendors. The term ‘compose’ means you build it from the ground up, integrating only solutions that matter to your business. 

Importance of composable DXPs in modern digital strategy

Given its drag-and-drop interface, composable DXPs are easy to use. They are also agile and support innovation. Here are other benefits;

• Supports agile and flexible operations.
• Tailored omnichannel customer experiences.
• Cost-effective scalability and future-proofing.
• Fast innovation through modular design.

Core components of a composable DXP

While you can add multiple modules to a composable DXP, the system has four components:

• Microservices: These are small, separate, distributed services. So, you compose the DXP as a suite of small services connected via APIs. This design supports seamless updates and promotes resilience.

• API-first integration: A composable DXP’s API-driven design ensures all modules can interact and share data. You can plug in new services and serve your customers with omnichannel experiences.

• Headless CMS: A headless CMS offers a back-end facility to manage content, allowing you to work with any front-end framework. It supports content reuse. So you do not have to create new content for multiple channels. This saves time and costs but still ensures the timely delivery of on-brand content.

• Cloud-native solutions: Composable DXPs are SaaS-based and reside in the cloud. That makes it easy for businesses to scale on demand without reconfiguring their existing systems. 

How a composable DXP fuels operational efficiency

Composable DXPs allow you to create more efficient operations in several ways, such as;

Streamlines business processes

A composable digital experience platform (DXP) enables more agile workflows and reduces bottlenecks. It also enables technical and business teams to work in parallel, sharing ideas on improving operations and delivering solutions faster. 

Supports a lean operation

A composable DXP is built from the ground up. There is no vendor lock-in, and you are not burdened with an over-bloated system. You only integrate services that matter to your customers, leading to a lean and efficient operation.

Streamlines content delivery 

With a headless CMS, you can manage content and publish more effectively. This enables you to deliver customers the latest updates and content on all platforms.

Faster time-to-market

Thanks to its modular design, businesses can iterate, adapt, and scale quickly. They can quickly integrate new business tech without reconfiguring the entire system, enhancing the time to market for new features and updates.

Enhances personalization

Personalization engines within composable DXPs allow for targeted experiences. These automated systems collect customer data as they interact with the business. It then uses it to tailor content and offers, ensuring that customers get the most relevant information in real-time. 

Simplifies integration 

APIs allow disparate systems to connect and share data. It also allows businesses to plug in new solutions. Again, they do not need to reconfigure the system to do this, as APIs facilitate that.

Case studies

MongoDB

MongoDB managed multiple CMSes and five core websites. However, these systems were not agile, and aligning business and IT was almost impossible. They were also costly to maintain.

Contentstack enabled them to modernize their tech stack. The composable DXP and headless content management system (CMS) allowed them to migrate over 250 pages with support in seven languages.

Subi Babu discussed the results. "Coming from an in-house CMS, our background for several years was focused on developing CMS features. Now, we can use the marketplace and get plug-and-play integrations, which is exciting."

Keep reading to see how MongoDB modernized its tech stack.

Air France-KLM

Air France-KLM's struggled with the limitations of a legacy system. Making minor changes required up to two weeks, and using multiple CMSes for different brands was both costly and inefficient. They needed a single source of truth to reuse content and create personalized experiences.

Switching to Contentstack composable DXP allowed them to harmonize content and streamline internal operations. The headless CMS helps them manage content across all their websites. 

Ralf Schipper, the Product Owner, said,"With Contentstack, we are changing the way we distribute content and paving the way for personalization. We’re defining the solution to master content distribution and optimize content creation and management."

Keep reading to see how Air France-KLM streamlines content operations.

ROI and cost benefits of using a composable DXP

Composable DXPs reduce the need for extensive IT resources and enable faster product delivery. So, businesses can save costs and improve their profit margins. The modular design of composable DXPs also ensures you only integrate and pay for what you need, avoiding unnecessary expenses.

Implementing composable DXPs for operational efficiency

Opting for a composable DXP may change your business processes. Here are steps and general best practices to follow.

1. Assess readiness: Evaluate current processes and technology stack. Ensure the new system is compatible with your existing stack. Outline your needs and identify how a DXP will improve your business.
2. Choose the right components: Prioritize modules that align with your goals and customer needs. Focus on speed, ease of use and real-time tailored content delivery.
3. Ensure seamless integration: Using APIs ensures that all modules work in sync. Focus on creating a seamless integration plan that minimizes disruptions. Also, the process for future integration needs must be documented.
4. Train your team and manage change: Prioritize vendors like Contentstack that offer training and support to help you set up and maximize the benefits of a composable DXP.

FAQ section

What is a composable DXP?

A composable DXP is a modular digital experience platform that allows you to assemble best-of-breed technologies to meet your business needs.

How does a composable DXP improve operational efficiency?

Composable DXPs streamline business processes. They also allow businesses to adapt to new trends and scale to new markets, all without expending IT resources.

What are the main components of a composable DXP?

The main components include microservice architecture, API-first design, a headless CMS, and cloud-native solutions.

What cost savings can businesses expect from using a composable DXP?

They can expect reduced costs in producing content due to content reuse. It will also allow them to reduce the cost of IT resources, as business users can make changes without relying on developers.

Learn more

Composable DXPs offer a powerful solution for businesses seeking to run more efficient operations. Its modular design, API-first integration, and cloud-native solutions support cost-savings on development while increasing speed and productivity.

Contentstack offers the leading composable DXP built on a 100% open MACH architecture. It is fully featured and API-first. It combines AI, automation, personalization, and front-end hosting to enhance your operational efficiency. Talk to us today to get started.