Waltz Health powers proprietary pharmaceutical marketplace with Contentstack

Complexity is a way of life within the pharmaceutical industry with varying plan structures, provider partnerships, offers, treatment solutions, and pricing schemes. Waltz Health aims to simplify end-user and pharmacist experiences by tapping into massive streams of partner and benefits data to surface available savings programs for patients.

In addition to providing patients better pricing and important information about their prescriptions, Waltz needed to offer its partners–including health plans, employers, and major pharmaceutical retailers–white-labeled experiences as customers arrived on product pages. The new experiences would balance giving customers the best possible shopping journey, while supporting their partners’ brand marketing objectives.

To achieve the new marketplace, Waltz needed to enable both technical and non-technical users alike to create templates where product data, pricing, and branded assets can easily be incorporated into new web pages. The company also needed to leverage APIs to tap into the most current patient plan and benefits information to boost experience relevance for each user. Automated up-to-date data access was particularly important as Waltz has an aggressive growth plan to scale quickly while it already supports health plans and national retail pharmacies.

With the strategy in place, the Waltz Health engineering team was primed to execute. Following a thorough market evaluation, the company’s engineers knew that they wanted to leverage Contentstack as its preferred solution. Product managers also saw a significant opportunity with Contentstack’s headless content management system (CMS) to spin up new capabilities and scale services faster than other potential CMS choices. Once Contentstack was selected, the Waltz product, engineering, and marketing teams developed and launched its new Marketplace Search client portal project in just 75 days.

Recently, Waltz Health launched Marketplace Search, the first ever multi-card search marketplace solution, powered by Contentstack. Their proprietary pricing engine looks across major savings programs in the market to identify the lowest cost, without having to change pharmacies.

The new Contentstack composable digital experience platform is enabling marketers and non-technical users to create and deploy pages within only a few hours, leveraging easily accessible branded assets, data sources, and templated page elements. As updates are made to client portals, changes are dynamically applied globally across pages, significantly reducing time-to-market and resources required for each new update–all while creating much more consistent user experiences. Using Contentstack, Waltz estimates a significant reduction in operating costs attributable to efficiencies gained and time savings without sacrificing client satisfaction.

For Waltz Health, the decision to adopt Contentstack started out as a strategic choice to improve scalability, work more efficiently, create better client experiences, and help internal teams. The company is now seeing potential far beyond its initial investment, also supporting its larger goal of making pharmaceutical care more accessible and affordable for all.