Global talent solutions provider scales content across multiple brands

This organization is a family of brands in the recruitment space, and under the company umbrella are several brands specializing in helping professionals land new roles and find career-building resources. Alongside it, the company manages a learning brand focused on reskilling and consulting, a specialist middle-management recruitment service, and an IT consultancy targeting senior management roles. Together, these brands form a comprehensive and impactful portfolio.

The company’s websites attract two distinct visitor types — clients looking to find top talent, and candidates looking for a new job or training opportunity. Conversion relies on a strong user experience, so that candidates will apply for jobs or sign up to receive newsletters. Customer activation comes from downloading content, attending a webinar, or submitting a contact form. Across both audiences, every aspect of engagement depends on the ease of use of the company’s online experience, with content journeys structured to drive conversions from a diverse audience with a wide range of professional service needs.

The company chose Contentstack because they knew it wasn’t feasible to create their own CMS in-house, and wanted a more agile solution that would plug into their existing marketing stack. In addition to enjoying greatly simplified content management, the team relaunched one of their websites in an accelerated time frame by using the Contentstack platform.

“Having centralized content management within Contentstack made the whole transition from internal content production to external really easy,” said the brand’s Digital Marketing Strategist. “The whole experience has been really smooth.”

The organization uses Contentstack headless CMS to manage content across their primary website and four sub-brands, and to localize content for seven disparate locales. Almost the entire digital experience is managed with Contentstack, and all products and services, articles and insights are managed through the Contentstack platform, serving as the company’s content engine and single source of truth. Contentstack has been integral in adding efficiencies to the way the team works and introduces new marketing elements to their websites.

“One thing I’m really impressed with and I use all the time is Content Preview. It’s so easy and fast to work with, and allows me to make sure my content looks exactly how I want it before I hit publish,” said the company’s Digital Marketing Strategist.

The brand is also now able to meet its goals for localization, translating and adapting content to suit its brands across six countries, and seven locales. The teams are especially impressed with Contentstack’s language support, which enables them to easily translate and replicate content across all of their locales, as well as create unique content for specific regions.

The company has leveraged Contentstack across all of its brands to make content operations more flexible and resilient. Looking ahead, the team would like to personalize content towards the needs of different audiences, and target communication more intentionally to present the right journey to different visitors.

Key wins with Contentstack:

• Localization across seven regions: Content can be translated, localized or adapted to meet demands across six countries and seven regions, helping the company to reach conversion goals globally.
• One centralized place for all content: Marketing and Development teams can manage all of their assets from a single location, no matter the country or the brand. 
• Full visibility from inside the CMS: Editors can visualize published content ahead of time, and make smart changes with efficiency and speed.