Lytics joins Contentstack

Contentstack will remain a fully composable digital experience platform - the world’s first composable digital experience platform. The next step in our journey is to marry this personalized content engine with real-time audience profile data for true personalized experiences at scale. This is made possible through our acquisition of Lytics. Brands will now be able to create and orchestrate authentic, personalized experiences, for both anonymous and known users leveraging the richest audience profile data. Brands can gather actionable insights on how users are engaging with content and the brand as a whole, rapidly adapting experiences based on engagement levels and journey stage all in real time. We will continue to pursue excellence in composable digital architecture, putting our customers in the driver’s seat of delivering the world’s best digital experiences.

Lytics is an real-time Customer Data Platform designed to help businesses deliver personalized and meaningful customer experiences across channels. Unlike traditional CDPs, Lytics focuses on experience optimization by unifying data, analyzing customer behavior and activating insights to drive engagement and business outcomes.

The acquisition brings comprehensive audience insights and new capabilities in content analytics and audience profile management to the platform, unlocking real-time personalization for known and unknown users at scale. Contentstack now offers the industry’s most modern set of real-time content management and first-party data activation capabilities making hyper-personalized experiences at scale a reality. Most importantly, and most critically, the acquisition of Lytics is significant to our current and future customers. Brands big and small are struggling to be seen and heard in a sea of digital sameness. To rise above the noise and maintain relevancy, the answer lies in authentic, personalized experiences. And to do that you need scalable content management and actionable first-party data together, operating in real-time.

We’re very excited to offer our DXP customers the ability to use customer data in their content creation, and offer our CDP customers a great content management platform to leverage their data investments to their fullest.

We will support and expand upon all the existing capabilities in both the Contentstack and Lytics platforms.

We will still continue to support all our CDP partners to offer our customers the flexibility to leverage our fully integrated solution or to connect to an existing CDP that they have already invested in.

Contentstack will remain a fully composable digital experience platform - the world’s first composable digital experience platform.