Kunde

Customer personas are archetypal representations of existing subsets of your customer base who share similar goals, needs, expectations, behaviors and motivation factors.

What is a customer persona? A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of a large segment of your audience, based on the data you’ve collected from user research and web analytics.

Brands often use segmentation to help understand and target an audience. What is less common is the practice of creating customer personas.