Contentstack vs. Sanity

Sanity is a headless CMS-only product that requires multiple partners to complete. Contentstack is primed to address more customer needs with a built-in personalization engine, no-code full-stack automation, and integrated front-end hosting.

Sanity is complex and very heavily developer-focused. On top of its steep learning curve for both technical and business users, business users tend to rely on developers often.

Sanity's initial set-up and configuration can be tricky and time-consuming for technical users and developers. The platform's out-of-the-box text editor capabilities are also known to be insufficient and could be improved. Contentstack is easier to set up and was created to empower business users, with new users onboarding in <30 minutes.

Contentstack comes standard with fully extensible workflows with built-in governance, while Sanity workflows are not available as standard features, making it less integrated & seamless.

Sanity does not offer localization capabilities out-of-the-box. Contentstack provides robust and efficient localization workflows that support localization for multilingual content management out-of-the-box.

Contentstack scored a 5/5 in the most recent Forrester CMS Wave 2023 for pricing flexibility and transparency. Sanity’s pricing presents challenges around data transfer, API call limits, user seats as usage scales. As a Contentstack customer, there are no unforeseen cost jumps during rollout or renewal.

Contentstack provides unmatched composable expertise and customer care through our Technical Solutions Organization and the industry’s only cross-vendor support program. Sanity is known for having insufficient documentation & poor customer support.

Contentstack is the first and only composable platform available globally on all 3 major cloud providers — AWS, Microsoft Azure, and Google Cloud. This allows our customers to choose which provider best suits their business needs and goals.