Why every business needs to partner with a digital experience company

Highlights

You’ll learn about why you need a future-focused digital experience company:

• Personalized interactions: Use AI and machine learning to tailor digital customer experiences
• Consistent experiences: Ensure seamless engagement across websites, apps and social media
• Centralized operations: Manage content and customer data
• Enhanced engagement: Improve customer loyalty and satisfaction through data-driven strategies

Improve customer experience and drive success by using a composable digital experience platform.

Welcome to the age of digital customers. Today's digital customers want more than seeing their names in email subject lines. Unlike customers in the late 2000s, they do not like generic digital experiences.

They do not enjoy one-size-fits-all digital experiences. Why? They expect consistent experiences that remain constant throughout every interaction. 

That's why you should partner with a cutting-edge digital experience company: to improve customer interaction and engagement. But what is a digital experience company? What are its key features? How to choose the best company?

What is a digital experience company?

A content management platform doubling as a digital experience company helps you improve online interactions between your business and customers. Using artificial intelligence (AI), machine learning (ML), data analytics and interactive design tools, you create personalized experiences across all your digital platforms.

Digital experience companies like Contentstack create a customer journey that attracts your customers and increase their satisfaction and loyalty. 

For example, imagine a retail brand teaming up with a digital company. They create a mobile app that uses AI. This app suggests products based on what customers browse and like, making shopping more personal.

By listening to customer feedback and analyzing behavior, digital experience companies ensure that every interaction caters to customers' unique needs. This creates more profound and meaningful connections with customers and ensures steady growth.

What is a digital experience platform?

A digital experience platform (DXP) creates, manages and enhances personalized customer experiences across all digital channels through an open architecture and APIs. It offers a central place to manage digital operations, including content management, customer interactions and task automation.

A composable DXP creates a consistent journey for customers, regardless of how they interact with your brand—through a website, a mobile app, social media or any other digital channel. These platforms deliver valuable content and help you change your strategies based on real-time data and user feedback. With a DXP, you improve customer satisfaction, streamline operations and support long-term growth. 

A digital experience company uses a DXP to deliver its services. The platform provides the technological foundation for creating and managing customer experiences.

Core functions of a digital experience platform

Content management

DXP aims to store and deliver content using various digital channels. Using a headless content management system (CMS), you can write, archive, tag and categorize your content.

Customer data management

DXPs gather and combine data from all your customer touchpoints. They offer a single interface for customer interaction. This creates a personalized experience based on each customer's preferences and behaviors.

Personalization

DXPs use data analysis and machine learning to offer personalized content and suggestions, helping your customers have a unique and relevant experience.

Multichannel delivery

A DXP prepares content for your websites, mobile apps, social media and email. The multichannel approach delivers a consistent experience across all your digital touchpoints.

Analytics and reporting

DXPs provide tools that help you gain valuable data on customers, their activity, engagement statistics and campaign effectiveness. From these recommendations, you can make decisions based on information.

Integration capabilities

DXPs connect with other business instruments and applications, such as customer relationship management (CRM), enterprise resourcing planning (ERP) and marketing automation solutions. Connecting with other platforms creates a digital environment suitable for your business goals.

Key features of a leading digital experience company

Personalization and AI-powered solutions

Using AI-driven tools, you can understand customer behavior and tailor content to match individual customer preferences and needs. Having a personalized approach makes customer interactions more engaging and relevant.

Omnichannel engagement

A great digital experience company ensures customers' smooth journey on all platforms. Consistent messaging provides omnichannel engagement on a website, mobile app or social media.

Content management systems

For a digital strategy to be successful, you need an efficient headless content management system (CMS). Advanced headless CMS like Contenstack manages large amounts of digital content, ensuring timely and accurate delivery.

Customer data management

Understanding customer data creates personalized experiences. Good data management helps you gain valuable insights, leading to better decision-making.

Marketing automation and e-commerce integration

Streamlining marketing processes and integrating e-commerce solutions enhances operations and improves customer journeys. The ability to integrate helps you with personalized marketing efforts and enriches the shopping experience, increasing conversion rates.

How to choose the right digital experience company

Know your business requirements

Define your business requirements. What do you aim to achieve with your digital experiences? List your goals, like increasing customer engagement, improving user experience or increasing online sales. You should also identify key challenges.

Assess your team’s expertise

When choosing a company, look at your team’s expertise. Find those with a proven track record, ensuring they understand what you want. Also, check out their service offerings, from strategy and design to implementation and ongoing support.

Review the case studies

Read reviews to learn how satisfied customers are and how reliable the company is. You can also use case studies to learn how the company helped similar businesses reach their goals.

Assess technology and tools

Make sure the digital experience company uses the latest technology for modern digital experiences. Before picking a platform, check if their tools work with your existing platforms and tools.

Consider budget constraints

During cost analysis, compare their pricing structures to ensure they fit your budget while offering good value. Also, assess the potential return on investment (ROI) to justify your financial commitment.

Align industry and tailored solutions

Choose a digital experience company that offers solutions tailored to your business needs. Ensure the company understands your industry and provides relevant and effective strategies.

Contentstack is your digital experience company

As a premiere digital experience company, Contentstack leads the field. It provides you an innovative, flexible, headless CMS that can accommodate your growth. The platform is easy to use and works well with your existing structures and new technologies, improving your processes.

Outstanding customer service and innovative solutions result in unique digital experiences that engage your customers. Contentstack also delivers a higher return on investment (ROI), helping you thrive in the complex digital environment. 

Case study: How did Contenstack enhance content delivery and engagement for GetYourGuide?

GetYourGuide, a top travel site, improved its content management using Contentstack. This change delivered content faster and met the needs of their growing audience. The platform helped digital marketers create and distribute content across different channels by reducing technical barriers.

The user experience with videos and influencer content increased. This shift improved content delivery, reduced staffing needs and improved engagement with high-value audiences. 

After using Contentstack, Pedro Torres, Product Manager at Contentstack, said:

“With Contentstack, we can deliver on -- and exceed -- what customers are expecting, regardless of device and deliver those experiences as soon as new travel opportunities become available.”

Read the complete case study here.

FAQs

What is a digital experience company?

A digital experience company creates and manages digital interactions that enhance customer engagement and satisfaction using innovative technologies and platforms.

What is digital experience software?

Digital experience software includes tools and platforms for creating, managing and optimizing digital customer interactions across channels.

What is a digital-first experience?

A digital-first experience focuses on digital channels for customer interactions, ensuring they are efficient and engaging.

What is an example of a digital experience?

An example of a digital experience is a personalized online shopping journey. Customers get product recommendations based on their browsing history and preferences during this customer lifecycle journey.

Learn more

Digital experience companies are essential for improving customer interactions and driving business growth. They use the latest technology and tailored marketing strategies to ensure your business stays competitive.

To transform your customer engagement strategy, talk to us and explore how a personalized digital experience platform like Contentsack can change your business for good.