Why content marketing platforms are a must for success

Highlights

You’ll learn about why you need a CMP:

• Saves time: Centralizes resources and eliminates redundancies for faster operations
• Enhances strategy: Highlights content gaps and audience insights to refine plans
• Improves quality: AI-powered features ensure high-quality, personalized content
• Drives insights: Offers data-driven reports to maximize engagement and leads
• Resolves bottlenecks: Optimizes workflows and enhances team collaboration
• Organizes content: Tags, metadata and taxonomy improve targeting and distribution

All your groundwork is completed. You know who your target audience and competitors are. You know what your goals are. You have a talented content team to create high-quality content that resonates with your audience. But all your work is futile if no one sees it. While content creation is central to any marketing strategy, you need a content marketing platform (CMP) to send your messages in a targeted and engaging manner. 

But first things first, what is a content marketing platform? What are its key features and benefits, and why should you integrate your CMP with Contentstack’s digital experience platform?

What are content marketing platforms?

A content marketing platform is a tool for planning, authoring, monitoring and distributing different content types across multiple channels. CMPs centralize your strategy from ideation to content distribution by providing a hub for content creation, collaboration and optimization. As these platforms optimize content creation and delivery lifecycle, companies using a CMP witness improved engagement. 

Key features of content marketing platforms

Content planning and creation

Companies prefer a content marketing platform that designs and produces content. A good content marketing platform provides editorial calendars for planning schedules, topic generators for fresher ideas and team collaboration options to keep everyone on the same page. It should make content drafting and editing easy. The right tools keep your content creation process smooth, organized and enjoyable.

Workflow automation

Workflow automation frees up time and allows you to complete more tasks. Content marketing tools can help you set up custom workflows for approvals, publishing or content updates. This improves your productivity. 

Analytics and reporting

Most CMPs use an in-built analytical and reporting tool to measure your content performance. Look for a CMP platform that delivers reports on customer engagement, satisfaction, conversion and audience demographics. Platforms that offer interactive dashboards and KPI monitoring tools are the ones that make a difference. 

Digital asset management (DAM)

Managing multimedia assets, including images, videos and presentations, poses major challenges when several teams need to collaborate on the same document. Enters a CMP with integrated digital asset management features. DAM stores all your multimedia assets in a centralized location, allowing your marketing teams to search for digital assets and access and reuse the most up-to-date files.

Benefits of using content marketing platforms

Less wasted time

CMPs reduce redundancies and centralize your resources, ensuring you don’t waste time switching between different tools. Your teams can access and track progress from a single place, leading to faster turnouts and minimal delays. Time formerly wasted on resource-intensive tasks can be used for creating high-level content strategies. 

Creates an effective content marketing strategy

Specialized platforms show content gaps in your process and allocate required resources. CMPs analyze audience insights and market trends to highlight areas where content is missing or underperforming. 

Delivers high-quality content

Most CMPs provide you with built-in features to generate high-quality content. CMPs use AI-powered platforms to know your audience's preferences. Using this information, you create personalized marketing strategies. Their version control capabilities ensure document consistency, making collaboration easier between different teams.

Provides data-driven and actionable insights

CMPs provide data-driven insights into your existing content, which helps you understand what's working with your audience and what’s not. Depending on the insights collected, take measures to increase your organic traffic and generate more qualified leads. It helps you understand the type of content that drives more engagement and what channels are the best for publishing your content. 

Solves content production bottlenecks

Managing production bottlenecks that slow down operations becomes easier. A CMP grants you better process clarity, displays complete project timelines and encourages team collaboration. For example, CMP optimizes your social media campaign approvals by extracting feedback from customers in a single place. 

Enriches content

Use content types, tags, metadata and taxonomy to organize your content and ensure it reaches the right audience on the right channel.

Why integrate your Contentstack’s digital experience platform (DXP) with your content marketing strategy

Contentstack’s DXP platform simplifies how your marketing teams create and manage content. When you share digital assets in one location and automate workflows, you reduce time spent on repetitive tasks. As a result, you focus on creating high-quality content.

Real-time personalization stands out as a major feature of this DXP solution. With live data, you deliver customized and relevant customer experiences. Such a customized approach deepens customer relationships, which results in better engagement and improved conversion rates. Your customers receive targeted content based on their preferences and businesses achieve higher performance.

Contentstack achieves ambitious, data-driven growth across multiple channels. Its powerful features make it easy for teams to create, manage and deliver content across platforms, enabling quick experimentation and adaptation to changing customer trends. 

Benefits of Contentstack's DXP

Integration capabilities

The API-first design architecture of the DXP enables it to integrate customer data platforms like Lytics, content marketing platforms, analytics tools and marketing automation platforms into one cohesive system. You find it easier to manage your content marketing campaigns using such a tech stack.

Omnichannel content delivery 

Contentstack delivers content created in your content marketing software across multiple channels (web, mobile, social media, IoT, etc.) in a consistent and personalized way.

Personalization and adaptability

With its adaptive capabilities, Contentstack personalizes content to specific audiences when used with content marketing platforms focused on audience segmentation and targeting.

Scalability

Contentstack’s DXP manages large volumes of content and delivers it across various channels, scaling your content marketing efforts.

FAQs

What is a content marketing platform?

A CMP is a tool for streamlining the creation, management and distribution of content, ensuring consistency and effectiveness in marketing strategies.

What is a CMP tool?

CMP tools refer to software features within a platform that increase efficiency, including AI-powered content tools, workflow management and distribution optimization.

Which platform is best for content?

While the best choice depends on your business’s specific needs, platforms like Contentstack, which combines adaptability and innovation, are the best for all your content requirements.

Learn more

Content marketing platforms allow you to work with improved processes, creating exceptional customer experiences. These platforms unite content planning, creation and distribution into one centralized hub to improve collaboration between teams. Placing these platforms within your technology architecture ensures consistency in messages and exceptional customer interactions. As a result, you generate positive engagement and maintain meaningful relationships.

To understand how Contentstack’s DXP helps you in your content marketing efforts, talk to us.