How to make the most of your composable DXP with ChatGPT

ChatGPT has gotten plenty of attention in recent months. The chatbot, developed by OpenAI, recently made headlines for (among other things) passing law exams, a Wharton business management exam, and parts of the US Medical Licensing Exam, all without any external input. ChatGPT reached 1 million users within five days of release; by comparison, it took Spotify five months to reach that threshold. 

For digital brands, the arrival of ChatGPT is a game-changer — especially when it comes to creating content and content management. Read on to learn how to use ChatGPT with a composable DXP.

What is ChatGPT?

ChatGPT is a natural language processing tool powered by AI technology. Using reams of text from the open internet, the program is asked to predict the next word in a text string, over and over. Over the course of trillions of predictions, GPT has learned not just how to predict the next word, but also use its training data to answer questions and complete tasks assigned to it. As you can imagine, this presents a lot of opportunities for brands to enhance their digital experience platforms.

How can ChatGPT integrate with a composable CMS?

Although ChatGPT was not designed specifically to work with content management systems, there are ways to integrate it into your CMS and leverage its capabilities to improve the digital experience.

Chatbot engine

With most chatbots, user communication is on rails. Standard chatbots only recognize specific prompts, and depending on how the chatbot is designed, those prompts might not cover everything users may need. 

ChatGPT is able to have real, natural conversations with users for a more robust and personalized experience. Using ChatGPT as the conversational engine for the chatbot, the CMS can use relevant content — such as articles, FAQs, product information, and more — as training data, which ChatGPT can then use to answer user queries. ChatGPT can also enhance the chatbot's ability to understand and respond to natural language queries, so users can ask questions however they want and still get the answer they’re looking for. The benefit for your team is less time spent designing the chatbot to respond to every possible user query (and every possible variation of those queries). 

ChatGPT can also connect to your CMS via custom API integration. When users interact with your CMS, the web service can run the user’s query through ChatGPT, and ChatGPT’s response can then be returned to the web service to be displayed to users. Whether you use ChatGPT to power a chatbot or integrate it with your CMS, users benefit from a more engaging and personalized experience — and your customer support team benefits from the automation of some of their more time-intensive tasks.

Marketing automation and personalization

Good marketing is informative. Great marketing is informative and has a personal touch. Generic or broad automated marketing is unlikely to win new customers; instead, your marketing needs to address each user’s unique preferences in order to win their business. Unfortunately, creating highly specific content that speaks to each individual user is incredibly time-consuming. 

ChatGPT can take information about your customers’ interests, preferences and behaviors and use it as training data to create more personalized and targeted marketing content in a fraction of the time. In other words, brands don’t have to choose between reach and personalization — ChatGPT can provide both.

Coding suggestions for front-end and back-end development

Reviewing code is a necessary part of updating and enhancing your composable digital experience platform, but it can be a major time and resource drain for your DevOps team. Since ChatGPT is a language model, it can read and understand code written in a variety of programming languages — which can save you time and stress as you prepare to roll out new features or functions on your platform.

Strictly speaking, ChatGPT is not able to “review” code in the way a developer would, because ChatGPT doesn’t understand the context of the code the way a human developer does. Still, ChatGPT can answer specific programming questions for developers, review code syntax and point out any potential logical flaws in the code that can save time on debugging. 

Content creation and testing

Effective content helps attract new users to your site and delivers a quality experience that will encourage repeat visits. Producing high-quality content requires a lot of time, effort and resources. ChatGPT can handle many of the tasks that might otherwise require you to hire a team of writers or content specialists.

ChatGPT’s role in content creation is entirely up to you and your needs. You can use ChatGPT to generate content ideas by providing prompts and suggestions related to your business and letting ChatGPT suggest topics that will resonate with your target audience. ChatGPT can also be used to test existing content: Simply provide the AI model with existing pieces of content and ask for suggestions, and ChatGPT will offer suggestions to make the content more engaging, more informative or more SEO-friendly. 

On the other end of the spectrum, ChatGPT can also be used to create outlines or even entire pieces of content from scratch. With a bit of guidance in the form of prompts or content topics, ChatGPT can write full articles and blog posts, which can then be edited and customized to match your brand’s voice and messaging. It’s important to note, however, that while ChatGPT can drastically reduce the amount of time spent on content creation, there is still value in a human element. Users may eventually learn to spot AI-generated content, and your SEO can suffer if your content bears too many AI fingerprints. 

When used effectively, ChatGPT can help reduce the time your team spends on content creation and the tedious tasks that go with it.

How Contentstack AI Assistant leverages the power of ChatGPT

Content creation is a crucial part of building a connection with your audience, and ChatGPT is poised to transform the content creation and publishing experience. The new Contentstack AI Assistant harnesses the power of ChatGPT to help teams create brand-specific content in seconds. 

By adding ChatGPT to your entry editor through in-line UI extensions, the Contentstack AI Assistant makes it easy for content teams to leverage ChatGPT’s capabilities however they choose. Want to experiment with content creation? Quickly and easily build outlines for content writers? Create summaries, outlines, metadata tags, and headlines so editors and publishers can move on to other tasks? Translate content for global users? All this (and much more) is possible with just a single prompt to the Contentstack AI Assistant. 

The possibilities for your content are endless. With Contentstack AI Assistant, it’s never been easier to tap into those possibilities to take your content to a whole new level and get the most from your composable DXP. 

Learn more

Watch this episode of "Contentstack LIVE” with Contentstack VP of Product Conor Egan to learn more about the power of generative AI.

Schedule a free demo to see how Contentstack can help you leverage the power of automation to launch digital experiences at the speed of your imagination.