DXP flexibility: Scaling your business operations for seamless growth

Highlights

You’ll learn how a DXP supports seamless business growth:

• Streamlined operations: Integrates tools to simplify workflows and reduce complexity
• Scalable solutions: Adapts to growing business needs with flexible cloud technology
• Personalized Experiences: Tailor content to the right cultural and regional contexts for better customer engagement

Business growth usually comes with increased operational complexities, a larger workforce to manage and the need to manage the demands of an expanded customer base. Many times, a business’s existing IT infrastructure can struggle with these new realities.

You need the right tool to manage the occasion, and that is where a digital experience platform (DXP) comes into play. A DXP offers cloud-native capabilities, microservices and a modular design. These features enable you to add the digital tools required to manage a surge in demand, a larger workforce, tailored content for specific regions, etc.

The role of flexibility in digital operations

Growth may sometimes not go as planned, even for businesses with expert strategists. Imagine you are expanding to a new country, like Japan. You would need localization features that enable you to deliver content experiences in the right local language and cultural contexts. 

Dealing with a new customer base requires businesses to modify their existing processes, and a flexible system is needed to facilitate this.

With a DXP, you can adapt your processes, add new tools and technologies or reinvent your digital strategy without disrupting your entire business. That flexibility allows you to adjust to new market trends, adopt new technologies and even manage a surge in demand.

Features of DXPs for scaling business operations

DXPs come with features designed to support growth and digital transformation. Here are some of the most useful ones and how they help businesses scale:

• Cloud-based Architecture: DXPs offer built-in safeguards, such as server redundancy and data replication. They also offer elastic computing, allowing you to scale processing power, storage or memory in real time. 
• Omni-channel functionality: The modern customer switches between platforms quite often. They may interact via the web today, continue via the app later and finish off on social media. DXPs enable you to manage these digital channels from one place, ensuring customers get the same experience no matter their device or platform.
• Headless architecture: DXPs offer a content management system built on the headless approach, making it ideal for multi-site management for global campaigns and content delivery to any customer touchpoint. It also supports the use of content delivery networks (CDNs) to maintain fast load times across global user bases.

• Customer data platforms (CDPs): CDPs unify scattered data, enabling you to make sense of vast customer data. That makes your data usable for other front-facing systems like CRMs.

• API-first architecture: DXPs provide APIs that enable systems in the platform to “talk” to each other. You can integrate CRM, localization, automation tools, etc. Extensible APIs also ease the work of developers, as they can add new features or update existing ones without disrupting the system’s core functionality.

• Modular microservices: Microservices break down your DXP into smaller, independent parts, with each handling a specific business function. They work with API calls and enable you to add packaged business capabilities (PBCs) to manage specific tasks.

• Personalization engine: This engine uses generative AI to personalize customer experiences, including showing relevant products or offers based on their location or browsing history.

Benefits of scaling with a composable DXP

Whether you are planning to move to a new region or scale globally, a DXP offers the agility to manage the demands. Here are some reasons you should choose a compostable DXP when you want to scale:

• Enhanced customer engagement: DXPs offer personalization tools, enabling you to tailor customer service and user experiences. So, when your customer base expands, you can serve them content that resonates with their specific contexts.
• Smarter content strategies: Business expansion leads to greater content demands. DXPs offer headless CMS and digital asset management (DAM) systems that enable you to manage that. That allows you to deliver consistent content; that way, you are not reinventing the wheel every time you launch new products or services.
• Seamless integration of technologies: When scaling, getting all your systems to work together is usually not one of the easiest things to do. But DXPs make that easy! They integrate easily with the tools you already use, like your CRM or analytics platforms.
• Limitless computing power via the cloud: Say there is a traffic surge during a product launch or holiday season; you need an agile system to manage these situations. Cloud-based DXPs offer auto-scaling, giving you adequate computing resources whenever you need them.

Case studies

Reckitt

Reckitt needed a solution to support its diverse brands and enable each one to maintain its unique identity and digital presence. Reckitt deployed Contentstack to scale multi-brand content operations across 200 markets, migrate 140 websites, manage 84 brands and improve website performance by 40%.

Hear from Paweł Płoneczka, the IT&D Senior Manager Websites. "With Contentstack’s global governance and control over the content model, we can make sure that all sites are compliant, have full accessibility, and work as they should, out-of-the-box."

Read more to see how Reckitt scaled its content operations across 200 markets.

LADbible Group

When its in-house built CMS struggled to handle its growth, LADbible Group turned to Contentstack. The composable architecture offers APIs and SDKs, which makes it developer-friendly. It also allowed them to automatically configure new stacks, which improved the turnaround time for feature requests.

Contentstack improved its editorial process, making it two times faster. It also enabled them to manage 55 distinct brand sites, enabling them to share and customize content. 

"Contentstack gives us a solid base that’s easily extensible. We’re now able to turn out new features quickly and implement them in an elegant way." Tom McGiveron said.

Read here to see how LADbible scaled content publishing with Contentstack.

Ease of use and ROI of DXP solutions

Another part of scaling a business that gets overlooked is the technological complexities that come with it. Again, a composable DXP addresses this issue, ensuring your business users have the right tool to work with. 

A DXP is easy to deploy. With a modular approach, you can roll out features in phases, avoiding complicated overhauls. It also offers built-in tools to automate tasks. Most DXPs are also designed with business users in mind, offering drag-and-drop interfaces that are easy to work with.

How a DXP delivers ROI

A DXP automates your workflow and cuts out developer dependence, saving you time and costs on costly upgrades. It also offers an open platform, allowing you to integrate only the digital tools that your business needs. That way, you are not burdened by costly vendor lock-ins.

DXPs also enable you to deliver your products and services faster, increasing your chances of early market adoption and potential revenues. They also offer personalization at scale, allowing you to deliver tailored customer journeys that drive higher conversion rates and revenue growth.

How to choose the right DXP to scale your business

Choosing the right DXP to power your business growth? Follow the steps below to set up for success:

• Define business objectives: Scaling a business can be tied to different objectives, such as increasing production, entering new markets, expanding product lines, automating IT processes to be more efficient, etc. Clarify these goals and build your business case on that basis.

• Get buy-in from stakeholders: Scaling with DXP will impact your business's people and existing processes. This makes it essential to get input from decision-makers, developers and business users. Their insights can help you decide on a DXP that addresses current bottlenecks and works for everyone.

• Evaluate vendor offerings: Research the offerings of composable DXP platforms based on your business requirements. Here are some DXP vendors:

• Acquia: Built on Drupal, it provides a flexible, open DXP with options for a hybrid or headless approach. Pricing is contract-based, starting at $20,000 per annum.
• Sitecore: Offers modular, API-driven solutions with a focus on content management and personalization. It supports headless delivery and offers a choice of hosting in your cloud or Sitecore's cloud. Pricing varies based on deployment and usage.
• Contentstack: As the leading enterprise composable DXP, Contentstack is MACH-compliant. Making it customizable and ideal for scaling with its cloud-native capability. It offers enterprise-grade security, a marketplace of relevant apps and multiple solutions for different industries and use cases.
• Plan DXP migration: Switching to a DXP is easier when you work closely with your IT team and DXP vendor. Use a phased approach to avoid major disruptions to your business. Ensure adequate backup of digital assets and the entire IT infrastructure.
• Train your team: Partner with the DXP vendor to train your team. Contentstack offers various educational materials, including e-books, guides, developer tools and documentation and the Contentstack Academy practical learning.

FAQ section

What is a composable DXP, and how is it different from traditional platforms?

A composable DXP is a customizable digital platform that allows you to select relevant IT tools for your business needs. It is modular and designed with open APIs, while traditional DXPs are designed as an all-in-one monolithic solution.

How does a DXP enhance business agility and customer experiences?

A DXP improves agility by bringing tools for content, data and personalization together to help you personalize experiences that keep customers engaged.

Which industries benefit the most from DXP implementation?

Implementing a DXP platform may benefit industries that are heavily dependent on consumer engagement the most. These industries include retail, travel and hospitality, healthcare, media and financial services.

What are the common challenges when adopting DXP solutions, and how can they be overcome?

Some of the challenges with DXPs are combining with older systems and training employees. Choosing the right vendor and offering proper training can solve these issues.

Learn more

As seen in the cases of Reckitt and LADbible, a DXP empowers you to scale multi-website and multi-brand content operations, handle surges in traffic and localize content in new markets. It is an agile technology that helps you adapt to the demands of growth.

Contentstack offers the leading composable DXP built on MACH principles. It powers your business growth with faster publishing, impactful marketing automation and personalization features to serve a global audience. It also offers enterprise security and is trusted by global brands like Burberry, Cartier and Mitsubishi Electric, among others. Talk to us today to get started.