Why your brand needs a Salesforce composable landing page?

Highlights

You’ll learn about the benefits of integrating composable landing pages with a headless CMS:

• Faster content creation: Marketing teams gain direct access to create pages and publish content without developer assistance
• Enhanced personalization: You can deliver personalized customer experiences using real-time data
• Scalability: Your current systems remain unaffected when you introduce new features or focus on market expansions due to the scalable nature of both platforms
• Omnichannel experiences: Teams can engage customers across devices and platforms
• Improved site performance: Faster load times and higher SEO rankings with advanced technology

Your digital store acts like a window to what your brand is because it’s what your customers see first. Even if you’re selling quality products, the customer experience goes downhill if your user-facing website doesn’t provide a friendly experience. With your customers expecting personalized and engaging experiences, brands of all sizes, small or big, are switching to composable commerce.

Composable commerce is an approach that replaces monolithic platforms with modular, API-driven systems that meet changing business needs. 

Salesforce has embraced this shift through its composable landing pages. Built on a headless commerce framework, Salesforce creates flexible, immersive and personalized online experiences. Pairing it with a headless CMS like Contentstack helps you create consistent customer experiences across every channel.

So, how do composable landing pages, Salesforce work with a headless CMS to make your business agile, customizable and efficient? If you're stuck in an inflexible tech stack, this article is your guide to future-proofing your e-commerce operations. 

But, first things first, what are composable landing pages?

What are composable landing pages?

Composable landing pages are dynamic, customizable pages built using modular, reusable components. Contrary to traditional static landing pages, composable landing pages are adaptable and easy to update. Integrating these landing pages with Salesforce creates personalized, targeted customer experiences.

For example, a retail brand using Salesforce creates a landing page for specific customer segments. During seasonal promotions, customers can view special discounts featuring personalized suggestions, local content and additional details. The brand produces personalized shopping experiences using composable architecture.

Moreover, when you embrace “Composability” rather than changing your entire framework, you can update, adapt and extend functionality component by component, responding to market trends or demands. Salesforce composable storefront is equipped with these features:

• Progressive Web App (PWA) kit
• Prebuilt packages
• AI-driven tools
• Customization and flexibility
• Built-in security and scalability

Benefits of composable landing pages for e-commerce

Integration with third-party tools

Composable landing pages offer integration with tools such as CRMs, product recommendation engines or analytics platforms, thanks to their API-driven architecture.

Faster time to market

Modular modules mean businesses can launch campaigns and updates faster. You no longer have to wait weeks for a change to go live.

Enhanced customizability

Using a composable storefront, you can change your layout or optimize call-to-actions. You have complete control over your design, ensuring each page aligns with your brand guidelines.

Benefits of integrating Contentstack's headless CMS with Salesforce composable storefronts

Faster content development

Users without IT expertise can build landing pages using Contentstack's headless CMS platform. The marketing team can design and deploy landing pages for new product launches without requiring any developer's help. 

Enhanced omnichannel experiences

Using modular components of the storefront and headless CMS, you design unique user experiences. For instance, a marketing team creates shopping campaigns to engage users on desktops, smartphones, wearable tech and in-store kiosks, all at the same time. This enhances customer engagement and improves your campaign efficiency.

Accelerate time-to-market

Development time is reduced by using the dynamic combo of API-first architecture of Contentstack and Salesforce. Through these systems, you can manage content quickly while performing storefront updates.

Scalable and future-ready solutions

With both platforms designed for scalability, businesses can grow without being constrained by their infrastructure. This integration ensures compatibility with emerging technologies, future-proofing your business.

Personalization and scalability

Composable storefronts allow you to create unique, personalized customer experiences using real-time data. You deliver search results based on what each customer prefers and their past behaviors. With a headless content management system, you can add new features or enter new markets without overhauling your setup.

Better performance and SEO

Using Progressive Web Apps and API-driven technologies, composable storefronts load faster, perform better and rank higher on Google. Search engines love fast, user-friendly sites and when you deliver such a website, your performance and SEO increase.

Case study: How Golfbreaks transformed their digital experience with Contentstack’s headless CMS

Golfbreaks implemented Contentstack's headless CMS solution because they wanted to solve issues with brand inconsistency and data mishaps, along with weak governance systems. The platform enabled the separation of content from design to establish accurate content delivery with process optimization. The transition enabled faster content publishing speed, which was 90% faster than before, website building speed reached 80% faster and development required 70% less time. Implementing GraphQL APIs, easier data access, bulk content management and agile development became the primary benefits.

After using Contentstack, Jon Richards, Head of Digital, Golfbreaks, said:

“The openness and willingness to listen to customers and the response speed have been second to none. The support is not like anything I’ve ever experienced from another platform.”

Read the complete case study here.

FAQs

Can I create a landing page with Salesforce?

Yes, Salesforce offers composable landing page solutions that seamlessly integrate with your headless CMS platforms, making your system scalable and customizable.

Is Salesforce Commerce Cloud composable?

Yes. Salesforce Commerce Cloud uses a modular approach. It helps you select features and tools based on your unique needs.

Is headless the same as composable?

No, headless and composable are not the same. They are complementary. Headless separates the front-end from the back-end, but a composable architecture focuses on a modular, plug-and-play architecture.

What is the meaning of composable?

Composable design uses independent modular components that remain unaffected when rearranged or replaced. 

Learn more

Combine the flexibility of Salesforce’s composable landing pages with a headless CMS like Contentstack, and you can ensure faster launches, deliver more flexibility and provide better customer engagement. Say goodbye to clunky, outdated systems because it’s time to upgrade your e-commerce systems. Are you curious about how this could work for you? Talk to us to see how you can improve your digital storefronts.