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Contentstack vs. Optimizely

Composable DXP done right

See for yourself why Contentstack is preferred

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Forrester Wave Digital Experience Platforms, Q4 2023

Contentstack's roadmap features layered generative AI for brand intelligence, a personalization engine, and a visual builder. That's a course far more ambitious than its humble start as a cloud-native headless CMS.

Read the report
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Stacks not suites

Legacy technology like Optimizely is holding enterprises back

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Time-intensive upgrades are a reality for Optimizely customers, leading to rising costs every few years.

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Technical debt from all-in-one legacy suites, hampering innovation.

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Vendor lock-in, limiting access to best-of-breed MACH technology.

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Contentstack is the first multi-cloud headless CMS on the market, available on both Amazon Web Services & Microsoft Azure.

Don’t take our word for it, G2 Crowd reports showcase how we stack up against our competition

Enterprise scalability

93%

81%

Quality of support

96%

75%

Ease of partnership

93%

77%

Ease of use

92%

78%

Ease of setup

90%

69%

Ease of admin

93%

74%

Product direction

95%

68%

See why Contentstack is better positioned for the future

Get a demo

Some of our industry recognition

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Your stack, your way

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More flexible than a legacy DXP like Optimizely: Build your tech stack with 100% composable MACH architecture.

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More capable than a legacy CMS: Powered by the #1 enterprise-scale headless CMS.

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More complete than a headless CMS: Open ecosystem, full-stack automation, and integrated front-end hosting options.

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Contentstack Composable DXP

More flexible than legacy DXP solutions.
More complete than a headless CMS alone.
More capable than a legacy CMS.

Go Composable with Contentstack

Creating content is quicker and easier with Contentstack. It’s a user-friendly tool making training and onboarding simpler. The integration with our translation and media systems means content can be created and published much quicker than before.

Sonia Latoracca , Digital Commerce Content Manager

I don't have to depend on the developers to do everything. I can go in and make the changes instead of them having to do all the work.

Hallur Þór Halldórsson , UX Writer and Content Designer

We don’t have to worry because we already have a solution that doesn't need to be retrofitted to work for new platforms.

Darren Beukes , Software Architect

We are thrilled that we chose Contentstack! It’s helped us increase publishing quality content to build our brand. Publishing happens in an instant without a developer’s help.

Nicole Fugere , Director of Web Services

Customer Case Studies

Learn how Contentstack has been a major driver of transformation for organizations across multiple industries

GetYourGuide uses Contentstack to personalize and enrich travel experiences

Read Case Study

Burberry chooses headless CMS to enable speed and agility

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LADbible Group cut editorial time in half and scaled with ease

Read case study

Icelandair leverages headless CMS powerful integrations and microservices

Read Case Study

Dawn Foods recipe for online success

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Elastic moves from WordPress, speeds up development process by over 500%

Read Case Study

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Try Contentstack today

Discover much more than just a Optimizely alternative

Try it for free
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