6.00 am | Convene Willis Tower | Wellness activity |
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08.00 am | Convene Willis Tower | Breakfast |
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09.00 am | Main Stage | Welcome to ContentCon!Hold on to your seats and get ready to kick off ContentCon in style. Hold on to your seats and get ready to kick off ContentCon in style. | |
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09.10 am | Main Stage | The future of digitalDisrupt or be disrupted. Contentstack's visionary duo Neha Sampat (CEO) and Gurdeep Dhillon (CMO) as kick off ContentCon with a bold look at what's ahead for digital... Disrupt or be disrupted. Contentstack's visionary duo Neha Sampat (CEO) and Gurdeep Dhillon (CMO) as kick off ContentCon with a bold look at what's ahead for digital experiences in 2025 - and 2030. They'll reveal how iconic brands rewrite the rules to dominate their markets and unveil Contentstack's vision for marketing in the AI era, where hyper-personalized experiences adapt in real-time. | |
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09.25 am | Main Stage | Reimagine possible with Contentstack EDGESee how Contentstack EDGE allows you to reimagine the possibilities of digital experience by seamlessly integrating intelligent content management with real-time fir... See how Contentstack EDGE allows you to reimagine the possibilities of digital experience by seamlessly integrating intelligent content management with real-time first-party data activation. Experience how brands can deliver hyper-personalized, adaptive experiences that evolve with every customer interaction while staying authentically on-brand. Witness the future of digital experiences where content adapts, data informs, and every touchpoint matters—closing the loop between rich customer insights and actionable content delivery that truly sets great experiences apart from merely good ones. | Conor Egan VP Product Conor Egan manages Contentstack’s industry-leading product and engineering teams. He has 15+ years of experience building products that have earned multiple software patents, won industry awards, and led digital transformation at the world’s largest brands. Conor and his team are devoted to improving the user experience by creating best-in-class products that bring technical and non-technical users together to create digital transformations. |
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10.05 am | Main Stage | Scaling the imagination with AIOur guest keynote speaker uncovers the possibilities of creativity, collaboration and storytelling in the AI era. Discover the future of human potential fueled by em... Our guest keynote speaker uncovers the possibilities of creativity, collaboration and storytelling in the AI era. Discover the future of human potential fueled by emerging technologies. | |
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10.35 am | Convene Willis Tower | Coffee break and meet & greet with keynote speaker |
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11.00 am | Main Stage | Customer Keynote: From connection to conversation in telecommunicationsHow a telecommunications leader rewrote its digital playbook by turning fragmented customer signals into meaningful personalized interactions across all touchpoints.... How a telecommunications leader rewrote its digital playbook by turning fragmented customer signals into meaningful personalized interactions across all touchpoints. | |
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11.20 am | Main Stage | Building brand trust in an era of skepticism (Live media interview)How do you balance medical credibility with emotional connection in an increasingly skeptical digital marketplace? Learn from a Contentstack EDGE pharmaceutical cust... How do you balance medical credibility with emotional connection in an increasingly skeptical digital marketplace? Learn from a Contentstack EDGE pharmaceutical customer how they're leveraging their digital advantage to become a trusted advisor in this live on-stage media interview. | |
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11.40 am | Main Stage | How Volvo is building next-generation automotive e-commerce experiencesDigital transformation in the automotive industry goes beyond enabling car browsing—it paves the way for dynamic, personalized, and lifelong customer journeys. Disco... Digital transformation in the automotive industry goes beyond enabling car browsing—it paves the way for dynamic, personalized, and lifelong customer journeys. Discover how Volvo harnessed cutting-edge digital experience technology to align its digital platforms with the preferences of real-world shoppers, achieving remarkable results in a short span. This session will highlight how moving away from monolithic technology empowered Volvo Cars to achieve unparalleled agility, scalability, and seamless .com experience, all within a unified customer ecosystem spanning 100 global markets. | Sunil Subramanian Head of Product - Web and Content Platform, Volvo Cars Sunil is a seasoned product management professional, passionate about building teams and launching digital products. Currently at Volvo Cars, he is leading a product cluster with 10+ product teams in Sweden, USA and India to deliver a premium experience for buying cars in 100 countries. |
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12.00 pm | Main Stage | Is personalization for everyone? Breaking down barriers to personalization at scaleThere's so much more to successful personalization than "just" having the right technology in place, and many brands hit a wall as soon as they attempt to scale pers... There's so much more to successful personalization than "just" having the right technology in place, and many brands hit a wall as soon as they attempt to scale personalization initiatives. Join our platinum sponsors in this buzzword-free debate: Is personalization really necessary and achievable for every brand, and if so, what's stopping us all from getting there (and what can we do about it)? | Preseetha Pettigrew VP Global Partnerships Preseetha Pettigrew is VP Global Partnerships at Contentstack, with two decades of partnership and consulting experience. She leads the global partner team to develop and deliver strategic programs to accelerate mutual business growth. |
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12.30 pm | Convene Willis Tower, Chicago | Lunch break & Wellness experience |
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01.45 pm | Dev & Business Tracks | |
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Developer Labs: Powering adaptive experiencesIn this hands-on workshop, developers will learn how to leverage Contentstack EDGE to build rich, adaptive digital experiences powered by data-informed personalized ... In this hands-on workshop, developers will learn how to leverage Contentstack EDGE to build rich, adaptive digital experiences powered by data-informed personalized content. Participants will: - Explore the core concepts of data-informed personalization and understand how this drives powerful digital experiences
- Work through a real-world use case and participate in collaborative brainstorming sessions to design solutions for these use cases
- Learn how to create rich digital experience the Contentstack Way
- Dive deep into implementation details, data architecture, and composable design principles and best practices
This workshop is perfect for developers and technical folks looking to understand how Contentstack EDGE combines AI, data, and content to create personalized digital experiences that adapt to user needs in real-time. Lo Etheridge Senior Technical Product Marketing Manager Lo is a developer relations and product marketing professional with a demonstrated history of providing excellent technical education, product adoption & onboarding, community management, cross-functional leadership, and communications support in the higher education, non-profit, private, and public sectors. They are skilled in CMS technology and community-led growth with a passion for organizational behavior and philosophy. Tim Benniks Developer Experience Lead Tim Benniks is a Developer Experience Lead who shapes tech perception and developer velocity through content creation, product alignment, and advocacy, leveraging his journey from Front-end Developer to Global Director of Web Development with expertise in Vue, Nuxt, MACH and composable architectures. | |
Making change happen: Change management masterclassMaster the art of change with Mark Hentschel, who's walked both sides of the fence as Contentstack's Technical Account Management leader and former customer at Bose ... Master the art of change with Mark Hentschel, who's walked both sides of the fence as Contentstack's Technical Account Management leader and former customer at Bose Corp. In this interactive workshop, Mark will share best-practice tactics for pushing change through stubborn organizations, turning skeptics into champions, and making tech transformations stick. Mark Hentschel Senior Manager, TSO (TAM) Mark's digital career began over 20 years ago, marked by his strong passion for harnessing technology to elevate customer experiences. Mark brings a wealth of expertise and a visionary perspective to the journey many take to achieve successful digital transformations. | |
The fine print: compliance & customer dataJoin our Director of Information Security and Global Head of Data Products for a no-nonsense discussion on keeping your customer data both useful and compliant. In t... Join our Director of Information Security and Global Head of Data Products for a no-nonsense discussion on keeping your customer data both useful and compliant. In this practical workshop on managing customer data, we'll cover the regulatory requirements that matter most to global businesses, share straightforward approaches to data protection, and show you how to balance personalization with privacy. Bring your real-world challenges for an insightful and useful session. Matt Black Director of Information Security Mark leads Contentstack's Information Security team with a practical approach honed from years in highly regulated industries. He bridges the gap between customer needs and engineering solutions, developing pragmatic security programs that solve real business problems while navigating complex compliance landscapes. James McDermott Global Head of Data Products James McDermott is the Global Head of Data Products at Contentstack and co-founder of Lytics, with over 15 years of experience as a technology executive and entrepreneur. With a unique background spanning law, business development, and customer data platforms, James built Lytics from the ground up to help marketers unify and activate their customer data. His expertise in enterprise software, startups, and regulated industries now drives Contentstack's vision for integrated content and data solutions. | |
| Lo Etheridge Senior Technical Product Marketing Manager Lo is a developer relations and product marketing professional with a demonstrated history of providing excellent technical education, product adoption & onboarding, community management, cross-functional leadership, and communications support in the higher education, non-profit, private, and public sectors. They are skilled in CMS technology and community-led growth with a passion for organizational behavior and philosophy. Tim Benniks Developer Experience Lead Tim Benniks is a Developer Experience Lead who shapes tech perception and developer velocity through content creation, product alignment, and advocacy, leveraging his journey from Front-end Developer to Global Director of Web Development with expertise in Vue, Nuxt, MACH and composable architectures. | |
Mark Hentschel Senior Manager, TSO (TAM) Mark's digital career began over 20 years ago, marked by his strong passion for harnessing technology to elevate customer experiences. Mark brings a wealth of expertise and a visionary perspective to the journey many take to achieve successful digital transformations. | |
Matt Black Director of Information Security Mark leads Contentstack's Information Security team with a practical approach honed from years in highly regulated industries. He bridges the gap between customer needs and engineering solutions, developing pragmatic security programs that solve real business problems while navigating complex compliance landscapes. James McDermott Global Head of Data Products James McDermott is the Global Head of Data Products at Contentstack and co-founder of Lytics, with over 15 years of experience as a technology executive and entrepreneur. With a unique background spanning law, business development, and customer data platforms, James built Lytics from the ground up to help marketers unify and activate their customer data. His expertise in enterprise software, startups, and regulated industries now drives Contentstack's vision for integrated content and data solutions. | |
02.45 pm | Dev & Business Tracks | |
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Developer Labs: Powering adaptive experiences (Cont'd)Part 2 of Contentstack Developer Lab day 1 workshops to learn the art of building adaptive, personalized digital experiences in Contentstack EDGE. In this hands-on w... Part 2 of Contentstack Developer Lab day 1 workshops to learn the art of building adaptive, personalized digital experiences in Contentstack EDGE. In this hands-on workshop, you'll explore data-driven personalization, tackle real-world challenges through collaborative problem-solving, and learn implementation best practices using the Contentstack Way. Dive deep into data architecture and composable content design principles while creating experiences that respond to user needs in real-time. Perfect for developers and technical professionals looking to harness the combined power of AI, data, and content to create digital experiences that truly connect with users. Lo Etheridge Senior Technical Product Marketing Manager Lo is a developer relations and product marketing professional with a demonstrated history of providing excellent technical education, product adoption & onboarding, community management, cross-functional leadership, and communications support in the higher education, non-profit, private, and public sectors. They are skilled in CMS technology and community-led growth with a passion for organizational behavior and philosophy. Tim Benniks Developer Experience Lead Tim Benniks is a Developer Experience Lead who shapes tech perception and developer velocity through content creation, product alignment, and advocacy, leveraging his journey from Front-end Developer to Global Director of Web Development with expertise in Vue, Nuxt, MACH and composable architectures. | |
MongoDB: AI and Automation strategies for business advantageDiscover how MongoDB leveraged Contentstack's AI and Automate to eliminate obstacles and speed up their CMS migration, content publishing and SEO optimization. Plus,... Discover how MongoDB leveraged Contentstack's AI and Automate to eliminate obstacles and speed up their CMS migration, content publishing and SEO optimization. Plus, hear from our Contentstack AI expert Christine Masters and gain insights into how AI and Automate can significantly accelerate your content operations. Having helped many global brands implement impactful AI approaches over the past 2 years, Christine offers practical strategies for enterprise AI adoption that actually work. Drawing from real-world successes and challenges, she will equip leaders with the frameworks they need to make smart AI decisions that deliver measurable results. Subi Babu Software Development Lead, MongoDB Subi Babu leads software development for MongoDB's web team. With 15+ years of experience, including 8+ years at CNN.com, she's currently spearheading a massive CMS migration and digital transformatio. A champion for diversity in tech and Gen-AI innovation, Subi is an expert in scaling teams and processes while establishing engineering best practices and fostering cross-functional collaboration. Christine Masters Senior Product Manager Christine Masters, the Senior Product Manager for Emerging Products at Contentstack, has more than 14+ years of experience in web content management and product development. A Certified Scrum Product Owner, Christine utilizes design thinking, automation techniques, and Artificial Intelligence (AI) to solve real-world problems for customers. Christine's key products include Automate, AI Assistant, and Brand Kit. | |
Become unforgettable: Building your personal brandDiscover the art of crafting an authentic and memorable personal brand that cuts through digital noise and positions you as an unforgettable voice that people active... Discover the art of crafting an authentic and memorable personal brand that cuts through digital noise and positions you as an unforgettable voice that people actively seek out and remember. | |
| Lo Etheridge Senior Technical Product Marketing Manager Lo is a developer relations and product marketing professional with a demonstrated history of providing excellent technical education, product adoption & onboarding, community management, cross-functional leadership, and communications support in the higher education, non-profit, private, and public sectors. They are skilled in CMS technology and community-led growth with a passion for organizational behavior and philosophy. Tim Benniks Developer Experience Lead Tim Benniks is a Developer Experience Lead who shapes tech perception and developer velocity through content creation, product alignment, and advocacy, leveraging his journey from Front-end Developer to Global Director of Web Development with expertise in Vue, Nuxt, MACH and composable architectures. | |
Subi Babu Software Development Lead, MongoDB Subi Babu leads software development for MongoDB's web team. With 15+ years of experience, including 8+ years at CNN.com, she's currently spearheading a massive CMS migration and digital transformatio. A champion for diversity in tech and Gen-AI innovation, Subi is an expert in scaling teams and processes while establishing engineering best practices and fostering cross-functional collaboration. Christine Masters Senior Product Manager Christine Masters, the Senior Product Manager for Emerging Products at Contentstack, has more than 14+ years of experience in web content management and product development. A Certified Scrum Product Owner, Christine utilizes design thinking, automation techniques, and Artificial Intelligence (AI) to solve real-world problems for customers. Christine's key products include Automate, AI Assistant, and Brand Kit. | |
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03.45 pm | Convene Willis Tower | Break & Wellness experience |
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04.15 pm | Convene Willis Tower | Roundtables: Pick your topicBrand relevancy Measuring B2B content performance: Data integration and attribution modelsWhat's next for retail digital experiences? Content marketing excellence Sc... - Brand relevancy
- Measuring B2B content performance: Data integration and attribution models
- What's next for retail digital experiences?
- Content marketing excellence
- Scaling content operations: Infrastructure strategy for high-volume deployments
- Technical debt management in composable architectures
- Building products for a diverse, inclusive and accessible future
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06.30 - 10.00 pm | Convene Willis Tower | Contentstack Experience Awards & ContentCon celebration |
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