Contentstack’s Head of Corporate Communications Jasmin Guthmann Elected VP of MACH Alliance

Selected as part of Executive Board leadership team to drive momentum for MACH and composable technology 

Austin, Texas – October 30, 2024 – Contentstack, the composable digital experience platform (DXP) leader powered by the number one Enterprise Headless CMS, today announced the appointment of Jasmin Guthmann, Head of Corporate Communications of Contentstack, to the MACH Alliance Executive Board leadership team. Guthmann first joined the Executive Board in 2021 and will now serve as co-vice president with Krithika Ganesamoorthi, Senior Manager of Solutions Architecture for Amazon Web Services, and Dom Selvon, Chief Technology Officer at Apply Digital.

In 2020, five founding organizations, including Contentstack, established the MACH Alliance to educate and support brands on the journey from legacy systems to MACH technologies and composable architectures. Since then, it has expanded to partner with 250,000 industry leaders from over 100 global organizations and received support from brands such as PayPal, J.P. Morgan, Kraft Heinz, and Clarks.

“It’s been a unique privilege to help drive the composable movement through both Contentstack and the Alliance,” said Guthmann. “I look forward to continuing to shape the future of technology by empowering organizations to innovate and deliver modern digital experiences through MACH principles. I am equally dedicated to championing diversity, equity, inclusion and belonging in the workplace — and to expand our incredibly successful Women in MACH and mentorship initiatives far beyond what they resemble today. ”

Guthmann is one of several appointments to the executive board:

• Bob Howland: Previously Chief Digital Officer of Dawn Foods – a Contentstack customer – as Chairperson.

• Casper Rasmussen: Global SVP of Valtech, re-elected to the board as president. 

• Dom Selvon: Chief Technology Officer of Apply Digital, re-elected to the board and appointed as a co-vice president.

• Kimberly Matenchuk: Managing Director of Cloudinary, newly elected to lead the DEIB strategy. 

• Malte Ubl: Chief Technology Officer of Vercel, newly elected for high-level AI expertise.

• Amer Ali: VP of Finance of Netlify, newly appointed as Treasurer.

In 2025, the MACH Alliance will hold the next annual gathering of business and technical leaders – “The Composable Conference” – in Chicago on April 22-24.

About MACH Alliance

The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.

The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter, LinkedIn and Instagram.

Follow Contentstack:

Web: https://www.contentstack.com

Blog: https://www.contentstack.com/blog

Podcast: People Changing Enterprises

Community: https://community.contentstack.com/

LinkedIn: https://www.linkedin.com/company/contentstack

Twitter: @Contentstack

About Contentstack

Contentstack is the creator of the Headless CMS and the Composable Digital Experience Platform (DXP) category leader. Iconic brands around the world such as Alaska Airlines, ASICS, Burberry, Mattel, Mitsubishi and Walmart invest in Contentstack to rise above the noise in today’s crowded and competitive digital markets and gain their unique Experience Edge.

Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code. 

Learn more at https://www.contentstack.com.