Aragon Research Positions Contentstack as a Leader in the Aragon Research Globe™ for Content Experience Platforms (CXP), 2025

Evaluation Based on Completeness of Strategy and Performance 

Austin, Texas – October 29, 2024 – Contentstack, the composable digital experience platform (DXP) and enterprise headless CMS leader, today announced it was identified by Aragon Research, Inc. as a Leader in The Aragon Research Globe™ for Content Experience Platforms (CXP), 2025. This report examines 18 providers in a rapidly changing market shaped by the needs of modern digital-first customers. 

The new report emphasizes the growing importance of AI and automation in developing personalized and compelling content experiences.

“CXPs are gaining intelligence and becoming increasingly adaptive as AI and conversational search lead the charge towards more dynamic experiences,” said Jim Lundy, Aragon Research Lead Analyst and author of the report. “By striving for continued growth and a focus on both automation and AI, Contentstack is well positioned in the Content Experience landscape.”

Contentstack’s capabilities include:

• Contentstack Personalize: Addressing fragmented content production by bringing a segmentation and testing engine directly into the CMS.

• Contentstack Brand Kit: Solving for generic, AI-generated content by making it brand-aware.

• Contentstack Visual Building: Giving marketers and developers a full set of tools to create and see their work in real-time, across any persona.

• Contentstack AI Assistant: Offering flexible AI tools for idea generation, authoring, and real-time translations, integrated with Amazon Bedrock. 

“Today, enterprises must build dynamic, predictive and personalized content experiences centered around their customers,” said Nishant Patel, co-founder and Chief Technology Officer of Contentstack. “We’re committed to providing the technology and support our customers need to unlock freedom and flexibility, remove barriers, and push the boundaries of innovation. The world’s best digital experiences run on Contentstack.”

The full report can be downloaded here.

Follow Contentstack Go Composable:

Web: https://www.contentstack.com/

Blog: https://www.contentstack.com/blog

Podcast: People Changing Enterprises

Community: https://community.contentstack.com/

LinkedIn: https://www.linkedin.com/company/contentstack

Twitter: @Contentstack

About Aragon Research

Aragon Research is an independent research and advisory firm that provides business and IT executives with the actionable insights they need to navigate technology's ever-evolving impact on business. Headquartered in Morgan Hill, CA, Aragon Research works with executives at every major level of the business and across industries to give them the tools they need to make more informed technology and strategy decisions. Aragon delivers high-impact advisory, research, and consulting services, and has a proven team of veteran analysts. For more information, visit www.aragonresearch.com.

Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them "AS IS," without warranty of any kind.

About Contentstack

Contentstack is the creator of the Headless CMS and the Composable Digital Experience Platform (DXP) category leader. Iconic brands around the world such as Alaska Airlines, ASICS, Burberry, Mattel, Mitsubishi and Walmart invest in Contentstack to rise above the noise in today’s crowded and competitive digital markets and gain their unique Experience Edge.

Contentstack and its employees are dedicated to the customers and communities they serve. The company is recognized for its unmatched customer care and tradition of giving back globally through the Contentstack Cares program, including proud support of Pledge 1% and Girls Who Code. 

Learn more at https://www.contentstack.com.