Key technical capabilities every business should have

Highlights

You’ll learn about what technical capabilities your business needs:

• IT infrastructure to integrate tools like CMS, CRM and project management platforms for better operations
• Data analytics to provide insights, optimize operations and enhance customer experience
• Cybersecurity to protect your sensitive data using password encryption, access controls and regular security checks
• Cloud computing for accessing scalable resources to innovate and modernize processes
• Technical SEO to ensure responsiveness, fast load times and structured data implementation

Is your business keeping up with the technological changes? Are your systems equipped to handle the challenges of scaling, improving processes, handling cyber threats or delivering a better customer experience?

Many organizations face problems like old systems, poor platform integration, weak web security or limited data insights because they lack technical capabilities. Building technical capabilities brings success because it enhances operational performance and enables data analysis to discover market opportunities. Technical capabilities represent collective tools along with skills and systems that increase efficiency, enhance security and ensure innovation.

You need the right tech for everything from strong IT systems and SEO capabilities to cybersecurity and smart data analysis. But what essential technical capabilities does every company need, and how does Contentstack help? 

Let’s find out!

Core technical capabilities for enterprises

IT infrastructure

A strong IT infrastructure is the difference between the success and failure of your business operations. It gives your team everything they need to work smarter, not harder and the right tools to do the work. For example, a solid IT setup ensures your content team can access content management systems (CMS) for creating and managing digital content. It also connects project management tools, CRM platforms and financial systems, helping your business run smoothly.

These are the core components of an IT infrastructure:

• Hardware
• Software
• Networks
• Data centers
• Cloud computing
• Security systems
• IT service management (ITSM)

Contentstack uses modern tools and integration capabilities to create an IT foundation that reduces your company's reliance on individual vendors. The platform is valuable because it can connect with other tools. It integrates with Salesforce for CRM, Brandfolder for DAM and Ninetailed for marketing and personalization. Built-in scalability and flexibility features can: 

• Handle traffic spikes
• Ensure content expansion
• Adapt to shifting market demands without impacting performance 
• Publish content on multiple channels.

Cybersecurity

Did you know the global average cost of data breaches in 2024 was $4.88 million? Irrespective of your business size, this technical capability protects sensitive data from data breaches, ransomware attacks and phishing scams. Hackers can ruin your business operations and expose your sensitive information. Cybersecurity capabilities ensures you comply with data regulations and earn customer trust. Some measures include using encryption tools, setting up proper access controls and running regular security checks.

Contentstack ensures security at every level to protect your data. Data is stored in a secure Virtual Private Cloud on AWS. Physical and network security measures protect it. To keep data safe during transfer and storage, all data is encrypted with AES-256. This encryption applies whether the data is in transit, at rest or in backups. The platform delivers its content through a content delivery network (CDN) while using HTTPS for safe data transfer.  Flexible log data retention policies prevent misuse and two-factor authentication adds an extra layer of account protection. All user passwords are securely hashed, ensuring your account remains safe.

Data analytics

Data analytics tools can turn raw data into actionable insights. These tools discover patterns, trends and insights from numbers using data mining and predictive analytics techniques. The insights obtained make a difference for decision-makers, helping them optimize operations, spot new market opportunities and create better customer experiences.

Contentstack integrates with your many data analytics tools like Google Analytics, providing real-time insights. It even integrates with Lytics, a customer data platform. Lytics pulls together data from different places, like first-party data, website clicks, email campaigns and CRMs, to create detailed customer profiles. Combining a headless CMS with Lytics gives your content management system practical user insights. This means you can deliver personalized content based on what users do in real time. This approach leads to happier audiences while creating better customer journeys that improve conversion rates.

Technical services and operations

Technical services and operations are the backbone of operating enterprise systems. These teams design and set up IT infrastructure. You can build scalable and reliable systems using technical operations and services. It helps you troubleshoot issues, reduce downtime and find ways to improve system performance.

With Contentstack, your technical services and operations teams work smarter and not harder. The platform can automate repetitive tasks and optimize operations. Its user-friendly interface and API-first approach make it easy to handle complex business processes, giving your teams time to focus on creativity. The platform is built for reliability and scalability. As a result, it offers smooth service delivery and helps you achieve operational excellence.

Search engine optimization (SEO)

SEO is an organization's technical capability that helps them rank. The technical side of SEO influences how search engines interact with a website. Crawlability and indexability make it easier for search engines to understand and rank your site. Make your website responsive to deliver the same user experience (UX) across every device. Tools like structured data and schema markup help search engines know what your content is, increasing the probability of ranking on Google. 

That’s where Contentstack comes in. The platform offers tools that align with technical SEO best practices. With its headless content management system (CMS), you get faster website load times, mobile optimization and easy integration of structured data and schema markup. Managing metadata, long-tail keywords and other SEO essentials becomes easier. Contentstack gives your team the tools and flexibility to stay ahead of the competition and increase the probability of landing on the top search results. 

Case study: How did Contentstack increase Leesa’s organic traffic?

Leesa moved to Contentstack’s headless CMS to overcome limitations with Shopify’s CMS capabilities. With a headless CMS, Leesa improved website speed, content management and SEO. This transition allowed faster development, helping developers focus on building features while content editors handled publishing. With Contentstack, Leesa reduced their onload time from six seconds to less than one second, increased organic article traffic by 30 times and reduced software development time for new features by 50%. 

After using Contentstack, Richard Bilton, Director of Technology at Leesa, said:

“Headless has brought us into the future. A content editor can update content in a few seconds if there is a typo or an issue. We can release features in two weeks instead of a month, with half the number of developers. When we started working together, I originally asked Contentstack to reduce our onload time from six seconds down to two. Today, it’s less than one.”

Read the complete case study here.

Cloud computing and digital transformation

Cloud computing helps you with digital transformation. It allows you to access scalable, on-demand resources that ensure innovation and make operations more efficient. Companies using the cloud can roll out new applications, scale their infrastructure and save money through pay-as-you-go pricing. Cloud computing modernizes outdated systems by using AI and machine learning tools. 

Contentstack makes digital transformation easier as it works with cloud solutions. This improves how you deliver and manage content. Built with a cloud-native design, it offers flexibility, automatic scaling and reliable performance. As a result, you create personalized, data-driven experiences. Its ability to integrate with multiple cloud platforms through composable architectures helps you make the most of your cloud investments. For example, a retail brand can use Contentstack to connect its product database with a personalization engine, delivering customized recommendations to customers across its website and mobile app in real time.

FAQs

What are technical capabilities and why are they important?

Technical capabilities use tools, infrastructure and skills to help enterprises optimize processes and achieve business objectives.

How does Contentstack enable digital transformation?

Contentstack provides the technological backbone for businesses to integrate tools, streamline workflows and improve innovation.

Why is cybersecurity critical for modern businesses?

Cybersecurity protects sensitive data, builds trust and prevents disruptions that can cause business failure. 

What role does cloud computing play in digital transformation?

Cloud computing is essential in multiple business capabilities as it improves collaboration, reduces costs and scales your operations.

Learn more

Modern businesses can succeed by building and maintaining technical capabilities. From IT infrastructure and cybersecurity to data analytics and cloud computing, these elements serve as the backbone of efficient and innovative operations. 

That’s where Contentstack comes in. The platform is designed to put you in control of your digital projects, offering workflows, secure integrations and the tools you need to innovate and grow. Whether optimizing existing processes or trying new initiatives, Contentstack is here to help you at every step.

To transform your business and maximize your technical potential, talk to us today.