Contentstack acquires Lytics: Unlocking the power of real-time hyper-personalization

Marketing has changed.

A year ago, AI was a hypothetical concept for most marketers. Today, marketers’ #1 priority is harnessing AI to drive scale, efficiency, and innovation. 

Five years ago, omnichannel was a buzzword. Today, marketers’ top challenge is achieving meaningful customer engagement across a cohesive customer journey.

And for how many years have we been talking about the need for personalization? Year after year, research shows personalization is a top priority for B2B and B2C CMOs. Yet, nearly 50% of online consumers wish brands would do a better job of personalization. 

Marketing has changed. But we’re all having trouble keeping up. 

The challenge isn't a lack of skills or imagination—it's outdated technology, built for an outdated era of marketing. Even brands using modern, composable solutions haven't found the capabilities to fully realize their customer experience vision: creating hyper-personalized experiences that are built at scale yet feel human, adapting in real time across all channels.

The world’s best customer experiences have been few and far between, attainable only through painstaking work by huge teams and eye-popping creative budgets. 

Until today.

Today, Contentstack announced the acquisition of Lytics, the leading real-time Customer Data Platform (CDP). And this changes everything. 

Contentstack has always been on a mission to enable the world's best digital experiences. Our journey began with decoupling content from front-end experiences through our enterprise-class headless CMS. We've since evolved into the only Composable DXP, adding automation, front-end hosting, AI authoring, and native personalization.

The missing piece

Personalization was finally where it belonged: inside the CMS. But while a personalization engine is essential, creating true hyper-personalization requires data and insights. More specifically, it requires access to first-party data and insights in real time.

Enter Lytics

Lytics brings real-time analytics and audience profiling capabilities to Contentstack. By acquiring Lytics, we're unlocking first-party data, turbocharging digital experiences with hyper-personalization.

With Lytics, brands can:

• Gain real-time engagement data and audience insights for both known and unknown visitors.
• Easily create audience profiles in real time, right out of the box.
• Unlock data in existing CDPs, data warehouses, and other sources through a powerful real-time data activation layer.

Why Contentstack + Lytics?

The combination of Contentstack and Lytics is unmatched in the industry. We've solved the content side of the digital experience equation, and now with Lytics, we've solved the data side. Together, we're raising the bar on what it means to be the world's best and most modern composable DXP—and deliver the world's best digital experiences.

With Lytics, Contentstack delivers true personalization at scale. The magic lies in the marriage between AI-driven content and actionable first-party data. This creates a future-ready framework for building tighter feedback loops between content and data, making systems more dynamic, adaptive, and autonomous.

We’re excited to welcome the super-talented Lytics team on board who have created true innovation in the CDP industry. Together, we will continue to deliver on our Care without Compromise promise to customers across the full composable Digital Experience Platform.

What this means for brands

Brands using Contentstack and Lytics can rise above the noise by delivering authentic, personalized experiences at scale. The combination of scalable content management and actionable first-party data, operating in real time, empowers brands to create extraordinary digital experiences that drive results.

It’s time to create the world’s best digital experiences.

Welcome, Lytics!

Learn more about Lytics + Contentstack.