Lytics + Contentstack: Data + Content = Magic

If you’re ready to take your digital experience to the next level, say hello to Lytics—the real-time Customer Data Platform (CDP) that’s now part of the Contentstack family. By uniting data and content, Lytics helps you deliver personalized customer experiences at every touch point.

Why Lytics matters for marketers

Most traditional CDPs rely on batch processing, which leads to stale data, fragmented customer insights, and sluggish campaign rollouts. Lytics flips this script with real-time identity resolution, dynamic segmentation, and instant decision-making. By layering these capabilities on top of Contentstack’s headless CMS, marketers can finally unify data and content into a single, turbocharged digital experience.

• Respond in real time: No more waiting on daily or weekly data loads. Lytics processes information instantly so you can act on customer behaviors as they happen.
• Personalize every interaction: Whether it’s a website visit, email open, or in-app action, Lytics works alongside Contentstack to ensure that every user sees content tailored to their current context.
• Simplify workflows: Eliminate the silos. With Lytics, your data and content live in the same ecosystem, enabling marketing teams to move faster, test ideas quickly, and refine campaigns for maximum impact.

What does Contentstack + Lytics mean?

1. Real-time personalization: With Lytics continuously updating customer profiles and behavior, you can respond the moment a user engages with your brand. From the first website visit to returning buyer journeys, every interaction is personalized automatically.
2. Instant omnichannel orchestration: Use a single source of truth for audience segments across all your channels. Whether it’s a targeted ad or a tailored email, Lytics ensures each piece of content is precisely matched to the right person at the right moment.
3. Content intelligence: Lytics tags and classifies content to align with specific customer interests. By predicting what will resonate, it suggests the most relevant pieces—so you spend less time guessing and more time delighting your audience.
4. Smarter marketing workflows: Say goodbye to juggling multiple tools and chasing data from different teams. Lytics consolidates everything into one hub, enabling Contentstack marketers to launch, measure, and refine campaigns quickly.

With Lytics: Data + Content = Magic

At Contentstack, we believe every interaction should feel personal. By combining Lytics’ real-time data muscle with our powerful headless CMS, you’ll be able to create experiences that seem almost magical to your customers—while driving real results for your business.

Ready to see magic?

Register now for the upcoming Intro to Lytics small group demo. To stay informed on all our product updates, visit the Contentstack Pulse page.