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Contentstack Introduces Advanced Language and Localization Features

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Published: May 31, 2019


Delivering content in multiple languages enables businesses to serve their customers better across geographies and improve engagement. However, performing tasks related to multi-language content—from the translation of content to uploading and managing the translated content—can be tedious and tricky at times.

Contentstack understands this, and that’s why we are delivering new features and capabilities that ease the process of managing the content of multiple languages.

Fallback Languages For Easy Localization

Contentstack is introducing the ability to select the fallback language for the languages of your stack. It lets you specify which language to use as source content if the entry does not exist in the specified language.

For example, let’s consider that ‘English - United States’ is the master language of your stack. The fallback language of ‘French - France’ is ‘English - United States,’ and the fallback language for ‘Spanish - Spain’ is ‘French - France.’

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Now, while creating an entry for ‘Spanish - Spain,’ Contentstack will fetch data from ‘French - France’ to show the unlocalized entry. You can then use (and modify) this inherited content to localize the content in ‘Spanish - Spain’.

The flexibility of specifying a fallback language makes the process of localization quicker and less painful for content managers. Read more about specifying a fallback language.

Adding Support For Generic Languages

Until now, Contentstack provided support for country-specific languages that allowed you to deliver content to specific markets (for example, ‘English - United States,’ ‘English - United Kingdom,’ ‘French - France,’ ‘French - Canada’).

Contentstack now supports generic language options. A generic language is a language that is not tied to the corresponding region it is spoken in. So, for example, you can now add the generic language of 'Spanish' to your stack, instead of requiring you to associate the language with a region, such as 'Spanish - Bolivia,' 'Spanish - Argentina' or 'Spanish - Spain.'

Read more about how generic languages work in Contentstack.

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About Contentstack

The Contentstack team comprises highly skilled professionals specializing in product marketing, customer acquisition and retention, and digital marketing strategy. With extensive experience holding senior positions at renowned technology companies across Fortune 500, mid-size, and start-up sectors, our team offers impactful solutions based on diverse backgrounds and extensive industry knowledge.

Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization, and AI technology. Iconic brands, such as AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, and Walmart, depend on the platform to rise above the noise in today's crowded digital markets and gain their competitive edge.

In January 2025, Contentstack proudly secured its first-ever position as a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms (DXP). Further solidifying its prominent standing, Contentstack was recognized as a Leader in the Forrester Research, Inc. March 2025 report, “The Forrester Wave™: Content Management Systems (CMS), Q1 2025.” Contentstack was the only pure headless provider named as a Leader in the report, which evaluated 13 top CMS providers on 19 criteria for current offering and strategy.

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Published: May 31, 2019


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