Introducing CMS ‘Workflow’ and ‘Releases’

We are excited to announce two powerful new features in Contentstack: ‘Workflow’ and ‘Releases’. Workflow lets you better manage your content lifecycle, while ‘Releases’ makes deployment easier during an event or announcement.
With these two new features, managing large amounts of content in Contentstack becomes significantly easier and more sophisticated. Read on for more details about these features.
‘Workflow’ for content lifecycle management
Workflow lets you streamline the process of content creation and publishing. It lets you define the stages (draft, ready for review, needs SEO tags, complete, etc.) of your content lifecycle, and establish and enforce approval processes for publishing content. It ensures that the right people get the right content at the right stage in the content lifecycle.
A Workflow is made up of two elements: Workflow Stages and Publish Rules.
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Workflow Stages
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Publish Rules
Workflow Stages are the stages (or states) which your content “travels” through on its way to being published. Contentstack provides two stages by default (‘Draft’ and ‘Complete’). You can add custom stages between the two default stages, depending on the content creation/review process of your team
Publish Rules define the approval process in order to publish content to an environment. Once you add approvers for content types, corresponding entries can only be published if the approver(s) approve the publishing request
Read our documentation on Workflow.
‘Releases’ for managing big events, campaigns
‘Releases’ is a boon for content managers and marketers. It eases the process of managing content associated with major events, campaigns, or product releases for your team. You can combine a collection of entries/assets into a single Release, and then deploy this Release to an environment at the time of your choosing, to support your event or campaign.
This ensures that all the changes (e.g., website homepage change, new blog post, in-product announcements, removal of older pages) related to a critical event occur across all your digital properties, at the same time, and exactly how and when you want them to go live.
Creating a Release is easy. As soon as you open your stack, you will see ‘Releases’ in the header. Click on it, and create a Release with a name of your choice. Then, you can add any entry or asset to this Release.
Read our full documentation on Releases.
About Contentstack
The Contentstack team comprises highly skilled professionals specializing in product marketing, customer acquisition and retention, and digital marketing strategy. With extensive experience holding senior positions at renowned technology companies across Fortune 500, mid-size, and start-up sectors, our team offers impactful solutions based on diverse backgrounds and extensive industry knowledge.
Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization, and AI technology. Iconic brands, such as AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, and Walmart, depend on the platform to rise above the noise in today's crowded digital markets and gain their competitive edge.
In January 2025, Contentstack proudly secured its first-ever position as a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms (DXP). Further solidifying its prominent standing, Contentstack was recognized as a Leader in the Forrester Research, Inc. March 2025 report, “The Forrester Wave™: Content Management Systems (CMS), Q1 2025.” Contentstack was the only pure headless provider named as a Leader in the report, which evaluated 13 top CMS providers on 19 criteria for current offering and strategy.
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