Insights, strategy and product updates
Personalization: Using feedback loops to enhance customer experiences
Feedback loops act as a bridge between a business and its customers. It is a process through which a business listens to its customers, collects feedback, and uses it to implement changes. A feedback loop consists of three key elements which are; Data collection : This could involve surveys, interviews, social listening, etc. These data can help reveal trends and insights while also improving
Read the articleComposable DXP
How a composable approach transforms the customer digital journey
The composable approach is like using building blocks for your business, allowing you to mix and match different tech stacks. For example, integrating a new payment processing gateway to meet customer demands. By taking a modular approach and using packaged business capabilities (PBCs), you stay flexible, scalable and modular. You even adapt to new market trends, customer needs and tech
Navigating DXP integration challenges for seamless operations
A digital experience platform (DXP) integrates various modules like personalization, analytics, CMS, and customer journey mapping to deliver engaging digital experiences. It provides a unified platform for a business to manage customer data and interactions. DXPs support innovation in many ways, such as: Delivers tailored content across channels. Integrates with existing martech stacks to s
Platform features, updates and roadmap
Discover content faster with our new search experience
At Contentstack, we understand that efficient content discovery is critical to keeping up with the demands of omnichannel delivery. Based on your feedback, we've reimagined our search capabilities in this new release. This upgrade brings a fresh look and feel to the search experience within our CMS, along with powerful new features designed to help you find content faster and more efficiently th
Edge functions: Go for Launch
First, if you’re new to headless or MACH architecture, it’s important to remember that the front end (what the user sees, usually a website) is separate from the CMS (where the content is managed). On Contentstack, just a few clicks away from our headless CMS , is Launch, our own advanced solution for hosting enterprise-class websites. Launch allows you to deploy sites in the frontend framew
Headless CMS
Marketing digital experience innovations: Learn how to captivate audiences
A digital experience , or DX, is the total of digital interactions between your brand and your customers. It includes user interface, user experience, website design and content, among other elements. These digital experiences are more than just technology. They offer a smooth user experience across all your digital touchpoints, including emails, mobile apps, social media, IoT devices and digit
Why you should choose Contentstack over Adobe Experience Manager
Adobe Experience Manager is Adobe’s legacy content management system (CMS). AEM can provide much-needed structure to your content, reducing the complexity of managing it and saving your business time. The CMS helps you personalize marketing, communications, data and analytics to deliver more relevant experiences. Due to its features, AEM enhances brand visibility and customer engagemen