Enhancing composable DXPs with AI for smarter digital solutions

Highlights

You'll learn how to enhance composable DXPs with artificial intelligence (AI)

• Clarify goals: Set clear goals to align AI use with business needs
• Use data and predictive analytics: Use customer data for predictive analytics
• Automation: Use AI to automate workflows like content creation and tagging
• Map customer journeys: Use AI to track customer touchpoints and optimize user journeys

Save time and IT resources while delivering innovative digital solutions. Explore how Contentstack's composable DXP and AI platform can make a difference.

Artificial intelligence (AI) has become all the buzz in the tech space. Yet, beyond the surface, it supports businesses through marketing automation, personalized customer support, predictive analytics, etc. The use of AI can save time, improve consistency, reduce human errors and save costs.

We look at the many ways businesses can benefit from integrating AI systems in a composable DXP. 

What is a composable DXP?

A composable DXP is a SaaS platform that allows you to combine multiple digital solutions from various vendors. Its modular design allows you to select from a range of digital solutions to create tailored experiences. A composable DXP is:

• Modular: It is made up of individual tools known as packaged business capabilities
• API-driven: With APIs, you can integrate and connect various digital solutions
• Flexible: You can add, swap out, or update any part of the system as required

A composable DXP eliminates vendor lock-in, promotes content reuse and supports auto-scaling and personalized customer journey mapping.

AI integration in composable DXPs

AI can process and analyze large-scale customer data and use it to predict customer behavior. That enables businesses to tailor content, offers, or even product recommendations. Artificial intelligence (AI) also has other use cases in a composable DXP, such as:

• Content creation and optimization
• User behavior analysis
• Web layouts and design elements creation
• Digital asset management

The listed use cases are all forms of generative AI. However, AI does much more when integrated into a composable DXP. For instance, it can handle cognitive search, which improves metadata tagging, search and content recommendations via search history. Other use cases are:

• Predictive analytics: To forecast sales, segment and target audiences, etc
• Sentiment analysis: To analyze and interpret customer reviews
• Predictive marketing: To create targeted ads and campaigns

Enhancing customer experience with AI

The use of AI-driven chatbots allows businesses to handle large volumes of customer requests and queries. This capability allows them to deliver timely responses and help customers when necessary.

AI supports the analysis of customer interactions on multiple digital channels to predict churn. It can also capture customer responses and reviews in real time. With this data, a business can refine its products or services, ensuring they deliver what customers want and expect. 

Benefits of AI integration in composable DXPs

A composable DXP on its own is a super tool for modern business. With AI, it gets even faster, more reliable and more efficient, as follows:

• Enhanced personalization: AI analyzes vast customer data, allowing you to anticipate their needs and craft tailored content and offers.
• Improved customer journey mapping: AI allows you to track customer interactions at all stages, enabling you to address issues in the digital customer experience. As a result, your customers become more engaged, leading to higher conversions.
• Increased efficiency: AI automates manual tasks and reduces human error, which can hamper your digital strategy. This leads to faster, more consistent and more accurate content delivery.
• Scalability: AI allows you to scale digital experiences. If you need to create more content or translate existing content to reach new audiences, AI allows you to do so on the fly.

Contentstack's AI suite brings your best ideas to life and supports your digital strategy. It ensures you stay close to your customers and deliver digital experiences that exceed their expectations.

Reasons to consider Contentstack's AI platform

Contentstack's AI solution saves you time and IT resources. By automating your workflows, you save hours on tedious work. You also save IT resources. It also allows you to deliver tailored experiences that resonate with each customer segment you serve. You can also:

• Use the Brand Kit to create content based on your brand's voice, tone and style
• Use the AI flows to transcribe, update and translate content
• Use it to generate periodic trends or performance summaries
• Use the AI Connectors to upgrade your Automated workflows

You get so much value with the composable DXP and AI platform. Get started with the AI accelerator.

Case study

Golfbreaks

Golfbreaks wanted to use AI to solve content publishing and user experience challenges. However, its team lacked the right expertise. The company's two main goals were to generate descriptive listings and categorize listing descriptions.

Golfbreaks was already using Contentstack's headless content management system CMS and, hence, received an invite to the AI Accelerator program. The program allowed them to access training on the AI Assistant, Brand Kit and Automate platforms. This enabled them to build a custom automation system that uses AI to extract information from third-party golf course websites.

With Brand Kit, they can also generate on-brand descriptions and use AI to automate and categorize listings. These changes have enabled them to reduce time to market and enhance content consistency.

Hear from Jack Simkins, the Digital Product Owner. "I can say, 'I'd like to optimize nested references on our location pages,' and I know that Contentstack will provide valid and relevant ideas and that the team has actually considered what we're trying to achieve. It's a breath of fresh air."

Read more about how Golfbreaks leveraged AI to improve time-to-market by 78%.

Steps to integrate artificial intelligence (AI) into composable DXP

Here is a summary of the relevant steps to integrate AI solutions into your composable DXP.

1. Set clear goals: A good starting point is always to define what you wish to achieve. Outline the business case to see how AI improves your existing strategy. This approach also ensures that the overall strategy aligns with the business goals.
2. Collect and analyze the relevant data: Collect customer data and ensure it is accurate and consistent. Data sources include web analytics, social media platforms and other customer touchpoints.
3. Select the right tools: To achieve your business goals, select relevant AI tools. Ensure they are compatible with the DXP and set up relevant APIs to facilitate integration.
4. Set up data security and compliances: Set up security protocols, such as access controls, API security, data encryption, etc. Also, ensure that select AI solutions comply with the necessary standards.
5. Test and optimize: After setting up, conduct rigorous tests to ascertain the tool's accuracy and refine any AI and ML models to improve performance over time.

Tips to enhance a compostable DXP with AI

A composable DXP offers a platform for integrating multiple systems and services, so the use cases for AI are endless. However, here are common use cases and how AI can enhance them.

• Personalized experiences and content creation: Implement generative AI to automate the creation of web copes, meta tags and multilingual support. Use its predictive capabilities to analyze customer data across all channels, enabling you to deliver targeted content, offers and marketing.
• Customer journey optimization: AI excels at pattern recognition. So, automate customer data analysis to find patterns and use insights to address pain points in the customer journey. You can also use AI-powered chatbots to offer personalized customer support.
• Multichannel orchestration: Use AI to track customer interactions and sync your content across all channels. You can also use AI to orchestrate messages in real time to ensure they are adaptable across channels.
• Operational efficiency: Use AI to automate routine tasks like content tagging, classification and compliance checks. You can also use it to transcribe audio and video content, streamline workflows and get insights for more accurate decision-making.

Ease of use and ROI of composable DXP

Composable DXPs allow non-technical users to make changes, preview content and manage digital experiences. Its low/no-code and drag-drop interface makes it suitable for business users. Composable DXPs also allow you to publish and roll out campaigns faster. Over time, it translates into increased revenue.

FAQ section

What is a composable DXP?

A composable DXP is a modular digital experience platform (DXP) that supports the integration of a range of digital solutions to deliver quality digital experiences.

How does AI enhance personalization?

AI relies on predictive analytics. It analyzes data to make predictions, enabling you to deliver tailored content and offers.

What are the key benefits of using AI in composable DXPs?

AI enhances personalization, allows you to map customer journeys, automates repetitive tasks and speeds up content creation and delivery.

How can businesses implement AI in their composable DXP?

They can do so by integrating machine learning, predictive analytics and NLP. These tech solutions enable them to extend the functionality of their DXP.

Learn more

AI integration allows businesses to publish faster, streamline their digital strategies and deliver personalized customer experiences. AI can be applied in many ways, like powering chatbots for customer service, creating content, automating workflows, etc.

A composable DXP is a capable technology on its own, which is why Gartner predicts that 70% of organizations will adopt it by 2026. Integrating AI takes it up a notch. 

Contentstack allows you to benefit from its composable DXP solution and AI platform within one ecosystem. You get a composable DXP and a specialized AI platform that will enable you to scale content production, automate tasks and innovate. Talk to us today to see how it works.