Composable DXP: Integrating best-of-breed modules for digital success

Highlights

You’ll learn about integrating best-of-breed solutions in a composable DXP:

• Assessment: Identify business functions that require modular solutions
• Selection: Choose compatible modules that align with your business goals
• Integration: Use an API-first approach for seamless integration

Composable DXPs enhance agility, personalization, and user experience. It is easy to use and delivers high ROI. Explore how it can transform your digital operations.

Gartner predicts that at least 70% of organizations will be mandated to opt for a composable technology by 2026. That is up from around 50% in 2023. It signals a shift towards a modular solution that allows brands to keep up with changing customer needs.

This shift is not merely a trend. Instead, it is a strategic move for businesses that aim to stay competitive and future-proof their operations. But what makes a composable DXP so special?

All about composable DXPs

A composable DXP is a SaaS digital experience platform that stands out with its unique feature of using APIs to integrate best-of-breed solutions. This allows businesses to 'compose' digital solutions by combining various packaged business capabilities, a feature not found in traditional DXPs.

Composable architectures are flexible, agile, and scalable. Hence, DXPs built on them enable businesses to iterate and get products to market faster. A composable DXP supports innovation, as you can plug and play new technologies.

Benefits of Composable DXPs

Composable DXPs offer many benefits for digital innovation, business growth, and ROI. Here are the benefits outlined.

• Agility and scalability: Composable DXPs are cloud-native; they can scale when a business grows. Their modular design also makes it easy for businesses to respond to new trends and market changes without disrupting their current operations.
• Personalized customer experiences: It uses customer data and content blocks to deliver tailored experiences to users, helping maintain customer engagement and satisfaction.
• Ease of setup: They use a drag-and-drop interface. That makes them easy to set up. Also, they do not require extensive technical work, making them suitable for non-technical users.
• Higher ROI: Their module design makes it easy to scale different parts on a needs basis. That also means that marketers and developers can work on different parts of the system simultaneously. Hence, businesses can launch new initiatives faster, increasing revenue.

Case studies

GetYourGuide

GetYourGuide employs multiple content creators to deliver travel content to their audience. With limited bandwidth on the website, they had to deal with a bottleneck. It also made them unable to adapt to new travel trends.

Switching to Contentstack allowed them to integrate best-of-breed features to personalize content for their over 500,000 website visitors. The composable DXP also enabled them to increase deployment speed by 90% and reduce content approval time by 75%.

Hear from Pedro Torres, the product manager. "With Contentstack, we can deliver on -- and exceed -- what customers are expecting, regardless of device, and consistently deliver those experiences as soon as new travel opportunities become available."

Read more about how GetYourGuide leveraged Contentstack’s composable architecture.

Air France-KLM

The limitations of a legacy system were evident in Air France-KLM's struggle. They could not personalize or reuse content, and content updating was an uphill task.

Contentstack offered a new lease of life. By switching to the composable DXP, Air France-KLM got the right tools to personalize content and customer journeys. That helped them reduce development and translation costs by 50% and 20%.

Hear from Ralf Schipper, the Product Owner CMS."With Contentstack, we are changing the way we distribute content and paving the way for personalization. We’re defining the solution to master content distribution and optimize content creation and management."

Read more on how Air France-KLM streamlines content operations with Contentstack.

Integrating best-of-breed modular solutions

Choosing the right modules is essential for making the most of a composable DXP. Evaluate your needs and prioritize modules that align with your business goals. The integration process involves:

• Assessment: Identify the key functions and areas that require modular solutions.
• Selection: Choose modules that meet your business needs and ensure they are compatible with your existing tech stack.
• Integration: Prioritize an API-first approach to ensure you can integrate modules into your existing systems without any issues.

Microservices in composable DXPs

Microservices break down applications into smaller, independent services. This structure allows each service to be updated or scaled independently. Here are some essential advice for integration:

• Start small: Begin with a few microservices to ensure smooth integration. It also ensures you can easily manage what you have and understand how it works when you need to scale up.
• Ensure interoperability: Use standard protocols, APIs, and middleware to facilitate service interaction and data sharing.
• Monitor and manage: After the system goes live, always monitor the performance and health of microservices to maintain efficiency.

Ease of use and ROI of composable DXPs

Composable DXPs are user-friendly, so business and technical users benefit from their simple interfaces. This reduces reliance on IT to make updates, making it cost-effective. You do not need to go overboard with training and support.

• User-friendly interface: Its API-first approach also facilitates seamless integration. Its intuitive interface allows non-technical users to make changes when required, reducing the need for constant IT support and high technical expertise.
• ROI benefits: Composable DXPs lower headcount costs as they are easy to manage. You only select modules that are relevant to your business. You also get the tools to personalize content and get products faster to the market. These factors reduce your costs and increase your revenue.

Challenges and solutions

When switching to a composable DXP, you may encounter technical issues and challenges related to reorganizing your business processes. Here are other common issues and what you can do about them.

• Integration complexity: While a composable DXP is easy to set up, integrating with existing systems may throw up compatibility issues. Ensure you use APIs and middleware. Also, opt for a DXP solution with dedicated account support for easy onboarding.
• Data security: It can be difficult to manage data security across multiple modules as each one is independent. To handle that, start by using secure APIs. Also, set up regular audits, isolate faults, and address potential performance issues and vulnerabilities when required.

Future of composable DXPs

Composable DXPs are set to redefine digital experience management with several emerging trends, including;

• AI integration: To enhance automation and personalization. AI will help businesses analyze and model vast amounts of customer data to enable them to deliver tailored experiences.
• Security and data privacy: As cyber threats increase, a stronger focus will be on enhancing security measures. Data security bodies like GDPR will also tighten privacy laws, enhancing the safety of customer data with digital experience solutions.
• Integration of emerging technologies: DXP providers will look to integrate emerging tech like IoT, ARV/VR etc. These technologies can play a role in composable commerce to create realistic customer shopping experiences.

FAQ section

How does a composable DXP improve ROI?

Through its pay-per-use model, it reduces costs. It also requires less maintenance work, which leads to lower costs. A composable DXP also supports faster time to market, enabling businesses to meet customer needs swiftly. These factors increase its ROI over time.

Why choose a composable DXP over a traditional DXP?

Composable DXPs are flexible, scalable, and agile. They are API-first, which supports innovation and allows businesses to adapt to new trends. They also enable businesses to deliver more personalized experiences, often limited in monolithic systems.

How can businesses benefit from integrating best-of-breed modular solutions?

Integrating best-of-breed solutions allows businesses to select only modules that help them achieve their goals. That saves costs. It also helps them deliver tailored solutions to their customers, leading to higher engagement and ROI increases.

What role does microservices play in composable DXPs?

It supports agility and scalability, allowing businesses to update and manage components independently.

Learn more

Composable DXPs are the future. They are flexible, scalable, and agile, addressing many of the issues of traditional DXPs. By integrating best-of-breed modules, businesses can create a lean tech stack, improve efficiency, and increase their ROI.

Contentstack offers the leading composable DXP that introduces ease of use and powers your digital innovation. It offers 24/7 human support, up to 99% of AWS and Azure uptime, enterprise-grade security, and a headless CMS. It is also MACH-enabled, combining AI, personalization, automation, and front-end hosting to support your digital strategy. Talk to us today to get started.