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Driving Continuous Evolution with a Shared Product Mindset

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Published: Feb 09, 2021


Successful strategic partnerships begin with a shared mindset, which is why Contentstack and 3Pillar Global have joined forces to accelerate digital product development growth for technology and service providers. True digital leaders know products are never done, and a shared product mindset is the key to moving faster in today’s digital economy.

Shared Values

Shared values lie at the core of any successful digital transformation. Without a unified strategy, most teams won’t get far. 3Pillar and Contentstack share a customer-centric vision focused on solving the tough problems businesses face today. To solve those problems, the entire organization - from the C-suite to the engineering team - must understand the end goal. Who are we building for? What do our customers need? What business outcomes are we working to achieve?

Thinking Differently About Software Development

In order to move ahead in today’s digital economy, businesses must think differently about the way software products are created. Teams who adopt a product mindset know that great products are never done; they continue to evolve as customer needs change. Successful digital products must be chosen by customers and they continue to provide value for the business. Without these three key components, most digital products will fail.

The Future of Digital Product Development

Successful product innovation also requires a strategic understanding of customer needs. End users want their data and content to be aggregated, personalized, and dynamic. The days of long-term roadmaps are long gone; products must now be able to launch quickly, with room for improvements and updates along the way. Cutting-edge innovators must take risks and step outside of their current technology comfort zones to provide the quickest solutions to customers’ most challenging problems. This starts with a shared strategic mindset.

True digital transformation requires more than a basic understanding of current trends and cutting-edge technology. Organizations must develop a strategic vision with a product mindset that drives every member of the team. Leaders must guide and empower teams to make smart decisions and build with the end-user in mind. Having the right technology is only one step in the transformation process. Is your team building with the right mindset?


About 3Pillar:

3Pillar Global builds innovative, revenue-generating software products, enabling businesses to quickly turn ideas into value. 3Pillar balances business-minded thinking with engineering expertise in disruptive technologies such as mobile, cloud, and big data to develop products that meet real business needs. To date, 3Pillar’s products have driven over $1 billion in revenue for industry leaders like CARFAX, PBS, and numerous others.

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About Contentstack

The Contentstack team comprises highly skilled professionals specializing in product marketing, customer acquisition and retention, and digital marketing strategy. With extensive experience holding senior positions at renowned technology companies across Fortune 500, mid-size, and start-up sectors, our team offers impactful solutions based on diverse backgrounds and extensive industry knowledge.

Contentstack is on a mission to deliver the world’s best digital experiences through a fusion of cutting-edge content management, customer data, personalization, and AI technology. Iconic brands, such as AirFrance KLM, ASICS, Burberry, Mattel, Mitsubishi, and Walmart, depend on the platform to rise above the noise in today's crowded digital markets and gain their competitive edge.

In January 2025, Contentstack proudly secured its first-ever position as a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms (DXP). Further solidifying its prominent standing, Contentstack was recognized as a Leader in the Forrester Research, Inc. March 2025 report, “The Forrester Wave™: Content Management Systems (CMS), Q1 2025.” Contentstack was the only pure headless provider named as a Leader in the report, which evaluated 13 top CMS providers on 19 criteria for current offering and strategy.

Follow Contentstack on LinkedIn.

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Published: Feb 09, 2021


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