
Global reach, local feel: How Icelandair drives loyalty and maximizes ROI

Join us as we explore the vital role of localization and personalization in today’s travel and tourism industry, and learn how a composable digital experience platform (DXP) powers Icelandair’s global digital footprint.
Gain valuable insights from the real-life case study of a business that embraced a DXP to elevate its customer experiences, increase loyalty and drive a measurable ROI increase.
You’ll learn about:
- The challenges and opportunities in the digital travel industry
- How localization elevates customer experiences
- How to orchestrate your content to maximize customer engagement
- How Icelandair leverages Contentstack composable DXP to transform digital experiences and compete with larger airlines
Speakers
Content Lead
Edvardas Paskevicius
Head of Corporate Communications
Jasmin Guthmann